Did you know that there is a way for you to increase revenue WITHOUT getting new customers?
Did you know that?
It doesn’t call for you to start any new marketing campaigns, pay for unnecessary advertising or pay anything extra but your time.
And it sure doesn’t call for the latest spa software either.
It’ll take good old human interactions.
In fact, if you do things the right way you will actually get MORE customers as a by‐product.
What is this magical method?
It’s not magic, it’s simply paying attention to the customers you currently have and working on serving them as best as possible, as doing so will increase customer loyalty.
Now, before you shrug this off and say “The only way for us to make more money is to get more customers,” then think about this:
Statistics show that loyal customers will spend more, come back more, and will tell other people about your business.
SO, if you read that closely, stats show:
● More Visits + More Spending = More Revenue
● Telling Friends About Your Business = Free Advertising which in turn MEANS
Have we got your attention yet?
Let’s talk about 7 ways you can increase customer loyalty TODAY.
Think about the last time someone asked about a big event in your life you mentioned in passing, or even called to check in on you.
It made you want to hang out with them more, didn’t it.
If a customer mentions that their child is graduating from High School, a big anniversary is coming up, or that they just got a promotion, then make some kind of note (mental or physical) of it.
Now, be sure to ASK the next time they are in or even give them a call and check in.
You’d be surprised how often a conversation like this can lead to an unexpected appointment.
Perhaps something like
“Hi Michelle, was just thinking about you earlier and thought I’d check in and see how that new promotion was going?”
“Hey Cindy, thanks for calling! It’s going great! Can’t believe you remembered that.
Your timing is impeccable, I think I may need some highlights. Do you have anything open this week?”
This really is a no‐brainer, but how many times have you been sitting around waiting for a service provider and had them show up late?
What does this say about THEIR value of YOUR time.
Don’t be late. It’s rude.
If you have to, BE sure to call as soon as possible to let your customer know as a courtesy. They’ll be much more understanding than you waltzing in late.
Go Above And Beyond
In this fast paced society we live in, so many people are trying to rush through things and get to the next customer.
Don’t, people can tell.
Take the time to do your best, no matter what it is you are doing. Customers take notice of this, you can trust that.
When they do, they will be sure to tell their friends about the great service that you provide.
Don’t just try and get them in and out. Just put yourself in their shoes.
How would you feel if someone did this to you?
It doesn’t take you that long to make a quick phone call, send a text message or even an email.
When you have some down time, be sure to go through your customer list to see if there is anyone on there that has not been in to see you in a while.
A courtesy contact to see how they are doing and see if there is anything you can do for them will work wonders.
You’ll be surprised at how much they’ll feel that you care AND will come in to spend some money.
This is also a great way to mention that you have some openings available should they know of anyone that may need your services.
This is great word of mouth advertisement for you, and it won’t take much for you to do.
Be Someone That Others Want To Be Around
You would think.
Check your attitude at the door. It’s not about you when you are getting paid to provide a service.
If you are upbeat, positive, and listen to people then you better believe that others WILL want to hang around with you.
This carries over to your customers.
If you are the kind of person that other people want to be around then you will be surprised at just how many people will keep coming back to you.
Be like-able, smile, be polite, be funny.
It may seem like common sense, but it’s not so common.
If you are able to still make a profit and offer discounts or rewards, then do so.
Perhaps something along the lines of a percentage off for every 5th visit or even a free tanning every 10th visit.
Something along those lines.
Think about it this way, how many employees do you think would stay at a company that didn’t reward them with raises, bonuses, or other incentives.
When your customers know that you care and have a reason to keep coming back, it puts things on overdrive when you are able to reward that loyalty.
Show Your Appreciation
You’d be surprised at how far a please, excuse me or thank you goes.
Show your appreciation by being polite and thanking them for coming in.
They didn’t have to.
That’s the truth.
It really just comes down to being courteous to the person who has graciously taken time out of their schedule and money out of their pockets to give to you.
What Can You Do Now?
Put it into action.
Increasing your customer loyalty won’t happen if you don’t take what you have read here and put it into action.
There are many other steps and tips you could actually share with us yourself, but instead of sharing it – DO IT!
If you want to increase revenue and do so today, take the time to care for the customers you currently have.
Use your spa management software to automate some things.
Also, pick up the phone, send a text message or send an email to your current customers and show them how much you care.
The rewards will be priceless.
Let us know if you have used any of the customer loyalty tips in the comments below.
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