In the modern world, email marketing is one of the most powerful ways to connect to your target demographic.
As far as contact information goes, email addresses are probably the easiest to get. Still, most people check their email regularly.
This offers spas, salons, and tanning salons tremendous opportunity to both increase brand recognition and get more customers in the door.
If only they knew how to get them and how to use them to drive revenue.
Well, the first step is...
Easier Than You Think
Give them the right bait and people will pretty much throw their email address at you.
As long as you’re willing to give your customers something they find valuable, an email address isn’t much to ask for. And there are so many ways in.
Be creative and find strategies that fit your business. But here’s a few ideas to get you started:
Email Sign Ups on Website
Online users are used to filling in their name and email on the sites they browse. You can offer a newsletter, discounts, or information. As long as your bait is something your target audience values, you should be able to collect emails with regularity.
Post-Appointment Survey Forms
In this day and age, people love to give feedback. And they’re usually willing to give up a little personal information to feel like their opinion is heard. If your staff does a great job, it’s really a no-brainer for them.
Online Contests and Giveaways
There are a bunch of great ways to do this. You can give away gift certificates, merchandise, special packages, and even money. Users weigh their email address as a small price to pay for participation.
If you want to maximize the effect of any of these, approach it scientifically.
However, these three are only the tip of the iceberg.
If you think outside the box, you’ll find all sorts of ways to get emails from both leads and clients. From there, you just need to know how to use them.
Using Email to Bring in New Clients
The number one thing on the wish list of most businesses is more customers.
Email marketing is a great way to bring more people in the door. Depending on how you obtained these new leads, there are a variety of different approaches you can use.
We recommend that you add new email addresses to some sort of automatic mailing list as soon as possible. This provides you several advantages:
First, new leads get a consistent introduction to your brand. This is one of the biggest ways to help them trust you right off the bat.
Second, it means less legwork for you. This allows you to go back to collecting more leads to feed into your mailing list.
Third, auto response software is usually outfitted with testing options and important metrics that will help you make your emails more effective.
Truthfully, the effective use of "autoresponders" can be an exceptional tool within your business. Turning leads into customers is just one of them.
The point is to create an email or a series that entices your leads to come in.
You can always give them more info on your brand or tell them why they should come in, but nothing works like promotional discounts.
If you want new customers, you have to go extra lengths.
Once your salon or spa has already proved itself, email marketing gets less difficult and more interesting.
Driving Revenue with a Salon or Spa Newsletter
Having an email list of fans is a completely different thing.
It affords you great opportunities to build revenue over time, which is exactly what you should be striving for.
Providing great value to your clients is a requisite to creating this dynamic, of course. But as long as you do that, people will love to hear from you. And that is a great place to be.
Obviously, sending emails containing discounts is a great way to spark repeat business. With the right email and the right list, you can sometimes generate calls immediately.
But there are a variety of more unique advantages as well. For instance, you could use it as a platform to promote more of your retail merchandise. Many salons and spas also use client birthdays, anniversaries, and other special occasions to build connection and brand image.
Not to mention, some of your best clients will always shop around. Visiting their inbox with regularity allows you to stay number one on their mind. This helps you maintain—and even grow—your market share against the competition.
As the physical and digital worlds continue to merge, maintaining customer relationships online will become more and more important.
Smart entrepreneurs and business managers see email lists for the valuable commodity they are:
A crucial cog in the relationship marketing machine that builds in value over time.
Need some help with email marketing just let SalonTouch Studio know and we can answer your questions.
What are some ways you use email marketing? Let's continue the conversation in the comments section.
Also, If you like the post make sure to share on social media.