 When the salon management software doesn't work because the internet is down, or the computer using the software to book appointments crashes, what do you do?
When someone is waiting and gets upset, annoyed and starts yelling at you, what do you want to do? Yell back? Start arguing? Run away? While these may be things that you WANT to do, if you plan on keeping your business AND clients, the answer is none of the above. What can you do? Here are seven practical steps you can use the next time you find yourself in a situation with an irate client.  Did you know that there is a way for you to increase revenue WITHOUT getting new customers?
Did you know that? It doesn’t call for you to start any new marketing campaigns, pay for unnecessary advertising or pay anything extra but your time. And it sure doesn’t call for the latest spa software either. It’ll take good old human interactions. In fact, if you do things the right way you will actually get MORE customers as a by‐product. What is this magical method? It’s not magic, it’s simply paying attention to the customers you currently have and working on serving them as best as possible, as doing so will increase customer loyalty. Now, before you shrug this off and say “The only way for us to make more money is to get more customers,” then think about this: Statistics show that loyal customers will spend more, come back more, and will tell other people about your business. SO, if you read that closely, stats show:  If you recently had some competition move into your local area, or know someone who is, then don’t panic.
Now, before you start thinking about plan B, there are some things you need to keep in mind. Competition isn’t always a bad thing. In fact there are some things you can learn from having competition in your area. Here are 10 steps you need to follow if your competition is setting up shop down the street from you. #1 Get Your Emotions In Check As mentioned earlier – DO NOT PANIC. Nothing good ever comes from worrying. When something happens that gets us anxious, nervous or worried, we have a tendency to make decisions based off of these emotions. Here’s a word of advice – DO NOT. Take the time to see who is moving in and what they have to offer, and formulate a plan. Don’t just sell your business because you think it’s for the best.   A lot of salon and spa owners are skeptical of whether social media marketing will be a good investment for their business.
Given the seemingly indirect effects this kind of online marketing can have on your bottom line, this makes good sense. However, in the Information Age, there really is no excuse for any legitimate business owner to avoid social media. Even if you don’t understand the potential benefits, conventional wisdom says you’d be a fool to avoid it. To help clear things up, allow us to highlight 5 ways that social media can help drive revenue in your salon, spa, or tanning salon. #1 Discounts & Promotions We chose to start here because it is the easiest to understand and has the most obvious potential to increase revenue. When used appropriately, social media can be a tremendous tool to get people in the door. There are all sorts of creative promotion ideas floating around on the Internet. Just be sure that whatever you do fits both you and your target market. #2 Brand Recognition It might not be flashy, but brand recognition is a huge deal on the local level for salon and spa brands. Social media is one of the easiest places to start introducing people to your brand. It usually takes buyers many exposures to your brand before they trust you enough to give you their hard earned money. That’s why you should take every opportunity to imprint them with your name and logo. |
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