 Far too many salons and spas neglect or avoid social media.
Of those that do implement social media marketing campaigns, few are able to do so effectively. Salon, spa, and tanning salon owners come up with plenty of excuses to avoid social media. And we understand, as all forms of internet marketing can be intimidating. Social media marketing, especially, seems to change everyday. However, a little bit of education can go a long way. Put a tried and true method into place and what makes social media so scarey becomes a boon. The ever-evolving landscape creates more opportunities for businesses to take advantage of new platforms and features. Social media marketing for salons and spas doesn’t have to be a complicated. Just be sure that you take it seriously. Your online presence should build your brand up, nothing less. For successful social media marketing campaigns for your salon or spa, put all 6 of these steps into practice.
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 There seems to be a common theme among business owners choosing not to put effort into social media marketing for their business.
Something we at SalonTouch Studio call EXCUSES. Not to be harsh. We simply know the value of social media marketing for salons and spas—perhaps better than anyone else. We’ve seen countless examples of how social media can help drive revenue for brands in our industry. There are a variety of reasons spas, salons, and tanning salons don’t engage in social media marketing. But once you know the numbers, it’s easy to see that none of them are good reasons.  Many veteran tanning salon owners share one singular fear:
The 4-month slowdown tanning salons experience in the months of July through October. Every owner that has been in the industry for awhile knows that tanning is a seasonal business. Still, there are several measures tanning salons can take to increase late-summer and fall revenues. While you’ll still want to rest your hopes on the busy season, the slower months shouldn’t be so painful. The main thing you want to do is make sure you get all of your ducks in a row before July comes. |
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