Far too many salons and spas neglect or avoid social media.
Of those that do implement social media marketing campaigns, few are able to do so effectively.
Salon, spa, and tanning salon owners come up with plenty of excuses to avoid social media. And we understand, as all forms of internet marketing can be intimidating. Social media marketing, especially, seems to change everyday.
However, a little bit of education can go a long way. Put a tried and true method into place and what makes social media so scarey becomes a boon. The ever-evolving landscape creates more opportunities for businesses to take advantage of new platforms and features.
Social media marketing for salons and spas doesn’t have to be a complicated. Just be sure that you take it seriously. Your online presence should build your brand up, nothing less.
For successful social media marketing campaigns for your salon or spa, put all 6 of these steps into practice.
It’s obvious where your audience is.
Where are you?
It may be true that almost all sales occur in-store for salons, spas, and tanning salons. However, the bulk of successful brand engagement happens online. A social media presence is absolutely imperative for this reason.
Be sure though, that you make use of platforms that your customers actually use. There are certain social media sites that are crucial for salons and spas for different reasons.
Facebook, for instance, offers a variety of advertising features that allow you to target people based on demographics and even personal interests. This works out great as Facebook is so popular with the tanning crowd and is a great lead-in for other digital mediums such as email.
As time passes, social media platforms are going to continue to develop tools for businesses to more effectively connect with their markets.
This is where the return on investment is realized (or not).
Promotion is an absolutely vital aspect of social media marketing that can help salons and spas drive revenue. Individual promotions can maintain a constant point of contact between businesses and their clients.
Social media sites—and the business pages you can create for yourself from within—are a great medium to offer discounts from. Social media promotion can be extremely effective for special events and limited time offers alike.
You can get people on your website, on your email list, or in the door through social media. Discounts or other rewards work great. But simply inviting people in itself can work better than you would expect, granted your calls-to-action are done well enough.
Regardless, social media is one of the best possible sound boards for your brand. There are few mediums as versatile and intimate.
This is one of the real keys to having effective social campaigns long term.
You never want to neglect what is working, but don’t get stagnant with your efforts. Keep doing what guarantees you new business but also be on the lookout for new ways to build exposure for your brand and drive revenue.
Any marketing campaign you run can be split tested in one way or another to find ways to make it more effective. That’s one reason why we always recommend a scientific marketing approach for salons and spas.
Sometimes, the right title or call to action can make all the difference. You’ll also want to test different methods across different platforms to see whether your various audiences respond differently. You can even fashion specific messages for subsets of your demographic.
Finally, don’t forget to account for the fact that social media sites are constantly developing new ways to offer specialized services to businesses. As they compete with each other, new options are going to continue to open up.
Experiment with tactics you don’t see the competition using. Follow local trends. And if you see a possible opening for your brand, go for it.
“Retargeting” is one of those new-fangled Internet marketing terms that typically refers to the strategy of continued advertising to users who have already clicked on one of your ads.
Here though, we want to repurpose the definition to “marketing to people who are already interested in your brand or have purchased your services before. Social media offers huge opportunities to do this.
Sure, one of those opportunities is in fact pay per click (PPC) retargeting via facebook advertising. But you don’t have to spend advertising dollars to connect with past clients on social media and market to them.
Plus, anyone who is following your brand on a social media network has already shown interest with that simple gesture. Remember to customize these messages based on their past experience and test different approaches even with those already familiar with your brand.
New leads are certainly the lifeblood of any small business but the majority of salons, spas, and tanning salons could see significant revenue increases by maximizing returns from the fans they already have.
It’s pretty darn simple:
You’ve got to keep it up.
Your social media presence has to be consistent for your efforts to yield lasting results. Otherwise you’ll fall by the wayside. Oftentimes, you’ll end up doing more harm to your brand than good.
Facebook, Twitter, and Instagram all use algorithms to put together individual news feeds for users. Factors like your activity level and the popularity of your posts has serious impact on whose news feed you do or don’t show up in.
The flow of information on social media sites is fast paced and constant. To stay relevant, you’ve got to stay active. Moreover, online marketing becomes more and more effective as you build brand equity over time. You may not move the needle at first, but you have to stay with it.
Consistent doesn’t mean repetitive or boring. Get creative with promotional material and offerings to entice your audience. Remember, testing should be just as consistent as every other step.
It usually just comes down to making time for social media marketing and everything that goes with it.
If you take the first five steps we’ve laid out here and repeat them consistently, your salon or spa will certainly see benefits from social media marketing.
Every step is important, as they all work together to ensure you actually connect with your audience in a way that has potential to get results over the long term.
Remember, social media marketing is a long-term strategy that can help propel modern businesses into the future. On the other hand, it also creates the very real possibility (or maybe probability) for others to get left behind.
One of the best things you can do for your salon, spa, or tanning salon is to get a good grip on the basics of social media marketing and dedicate resources put the above steps into place.
If you’re looking for proven and effective marketing advice for your tanning salon, you can find a wealth of resources on our blog. Or, if you’re interested to see how Salon Touch Studios’ software can help you pull off more effective social media campaigns, don’t hesitate to contact us today.
The PCI Council defines tokenization as "a process by which the primary account number (PAN) is replaced with a surrogate value called a token. De-tokenization is the reverse process of redeeming a token for its associated PAN value. The security of an individual token relies predominantly on the infeasibility of determining the original PAN knowing only the surrogate value". Two things should be considered when moving to tokens. First, you are providing your clients with the highest-level of data security and second, you are protecting your business in the event of a data breach. Now, let’s explain how this relates to a business owner.
Obtaining tokens is a simple procedure. If you currently store credit numbers, converting them to tokens will depend on your merchant processor, but in general the process is simplistic.
Many merchants have found tokenization to be less expensive, easier to use and more secure than end-to-end encryption. Because tokenization replaces the storage of sensitive cardholder data, the liability and costs that merchants often associate with PCI compliance is dramatically reduced.
Tokenization is an easier and much better solution to accepting and processing credit cards than encryption and having to follow the complex PCI guidelines.
Where to start.
Two option options I am familiar with are Weebly and Wix. I personally like Weebly as I have used them for a number of years but they all, for the most part, work the same. Drag and drop. Doesn’t get any easier than that.
Some ways to make a dazzling website
If you build it they will come.
You can create a website using Weebly or Wix for $20 a month or less. So there is no reason not to have a dazzling website. Building a better website will help attract new clients and potentially be great for your bottom line.
Please note that the websites mentioned in this blog are for reference purposes to help you get started.
Owning a salon is competitive. There’s no doubting that. Look around you the next time you are driving and you will see some type of salon on almost every corner and definitely in every shopping center. If you want your business to last for many years, not only do you need to keep current customers, you will also need to attract new customers. Here are some ways to help attract new customers in order to keep your salon competitive and perhaps even dominant in this very competitive environment. Let's see how to win.
1. Use Social Media.
Facebook, Twitter, Instagram. These are not just platforms to keep in touch with family and friends, or to post your current location or what food you are about to eat. Use these platforms to attract and retain customers. Post to your social media accounts daily. Yes, every day. Stay in front of your customers consistently so your salon is always on their mind. As long as you are not directly marketing to your customers via email or text daily, makes these platforms a robust opportunity to consistently get in front of your customers without over burdening them.
2. What to post.
You can practically post anything. Post employees and talk about their skills and their passions. Post something about a customer. Perhaps a before and after photo or the customer giving two thumbs up for the service they received. If both employees and customer’s own pets, consider posting those as well. Who wouldn’t like a pet friendly business? Post pictures of your business. If you’re in a great location, talk about what’s around your business. Perhaps work with a neighboring business to reciprocate discount offerings by promoting each other’s business. There are simply limitless things you can post without overthinking it and have fun with it.
3. Encourage customers to follow you.
Encourage your customers to like your salon on Facebook, to follow you on Twitter and Instagram by offering some sort of reward such as loyalty or bonus points which can be used in your salon during a purchase. You may even want to reward a customer for re-tweeting a certain number of tweets or sharing a certain number of Facebook posts. Keep rewarding your customers and they will keep coming back.
4. Offer a “bring a friend” or "bring your pet" day.
Offer a “bring a friend” day and reward your customer with a gift (i.e. loyalty or bonus points, gift certificate, etc.) and give the friend a free service. If the friend signs up for any type of recurring service, reward the customer again with another gift. It’s a small price to pay when you get a new a customer. You may even want to consider a “bring your pet” day if possible. Now, who wouldn’t like to bring their pet with them?
5. Have counter signage.
Have some sort of signage at the front counter that encourages your customers to follow your salon on social media or bring in a friend. Explain how to do it and what they will get. Also be sure to have your employees encourage customers to follow and then reward employees with some type of bonus. The more employees earn the more likely they will continue to work hard in promoting your business.
For the average salon or spa, merchandise sales could offer a big boost to revenue.
If only they could get them to sell.
Many salons and spas do a decent job marketing their main services. However, very few are able to move the high quality products they offer out the door. This is a shame.
You know these products would be great for your customers. You also know their mark up value offers great revenue potential.
But how do you get them sold?
The fact is, you probably don’t need to make very many big changes.
At SalonTouch Studio, we’ve come up with 3 small changes that can make a BIG difference in merchandise sales for your business.
If you aren’t doing these three things, you’re probably missing out on some significant supplemental revenue
#1 Make Your Products Visible
Seriously. Can your customers even see your merchandise?
Way too often, salons and spas seem to expect their clients to purchase things they couldn’t even find.
Make the presentation of your merchandise intentional.
The first step is to be proud of what you have to offer. If your customers perceive that you think your products have no value, they will share the same opinion.
It’s not a scavenger hunt. It’s not happenstance.
Make your display attention grabbing—if not the center of attention altogether. They should notice it as soon as they walk in. And again before they walk out.
But most importantly, make sure they see your products in use. Display the same labels in the lobby as on the inside and you’ll maximize your chances of converting on their way out the door.
It takes multiple exposures to a product or brand before most people are willing to make a purchase. That’s just the way it is.
However, less exposures are needed when they are complemented by a recommendation from someone they trust.
#2 Make Your Products Vocabulary
Too few salon and spa owners and managers understand their position:
If you run your business the right way, your customers will consider you an authority on how to look and feel great.
That’s why product names coming out of employee’s mouths can be so powerful.
A simple mention as a particular lotion or conditioner is applied can work wonders. And as long as your staff does a good job, your clients will make a positive association with those products.
There are few things in the salon and spa world that take such little effort but have potential for such high returns.
Of course, your products need to meet the expectations you establish for them.
But if you select high quality products that actually deserve your stamp of approval, that should be a non-issue.
These verbal exposures have the same cumulative effect as the visual ones. Alternating both throughout your customers’ experience can be highly effective. And as long as your service is bringing people back in for multiple visits, that compounds even further.
Eventually, that final mention by your cashier will push them to buy and your business’s recurring revenue stream grows little by little.
#3 Make it Victorious
Get your staff on board.
Perhaps the most powerful strategy of the 3, this one has the potential to carry the load if done right. Our recommendation is to avoid asking without giving.
Set merchandise sales goals and reward your staff for achieving them. You can even hold one of these retail sales games.
Toe the line between competition and teamwork by offering individual rewards for sales leaders and team wide rewards for achieving larger sales goals.
Obviously, nothing moves people like money does.
Don’t be stingy. Smart entrepreneurs know you have to spend money to make money. And let’s be honest: You’re in the business to make money.
Having a staff that is on the same page, working to achieve the goals you put in front of them is the best way to do that.
And when those goals are achieved, make sure to celebrate with those that helped bring about that success and make sure you give credit wherever it is due.
Just be sure that when you put extra money up for grabs that things remain civilized amongst your employees.
Create foolproof ways to track leaders or stay away from individual rewards altogether.
Your main goal when trying to drive sales of the products you carry should be to mobilize your brand in support of them. So obviously the more you incorporate these products into your own brand presentation, the more clients will be interested in them.
Customers need to see and hear about your products in order to buy them.
So it’s on you to make sure that happens.
Do you have other ideas to increase merchandise sales? Comment below and let's continue the conversation. Also, if you liked post share it on social media with your friends, followers, and connections.
Want to see how our tanning salon and spa software can help your business? Give us a call our fill out our contact form. We can't wait to hear from you!
All business owners need to collect data and run business reports. Doing so is an important step in starting, growing, and maintaining a successful business.
But as a solopreneur or small business owner, you might not see the need to do this. If this is how you feel, you’re not alone. We have come across numerous salon owners who question why running reports on a regular basis is so important.
The truth is, though, these reports are vital no matter the size of your business.
Today, we’ll discuss why data collection is critical for your salon operation, and show you how salon management software can be a helpful tool for analyzing revenue.
Time and time again, we find that salon and spa owners have a tough time getting their products out the door.
And that’s a real shame.
Your salon or spa surely uses great products. Your clients could benefit from using those products at home. Plus, your bottom line will look better month after and month.
The main issue is that you just don’t know how to sell them, nor does your team. Honestly, there is nothing wrong with that—unless you don’t do anything about it.
To help you out, we’ve come up with 6 simple yet highly effective tips to help you increase your retail sales.
In this digitized era, businesses that fall behind technologically are crippling themselves.
Yes, even Salons and Spas.
If you own or manage a spa or salon, the software you choose will have major bearing on your bottom line.
That’s because today’s Point of Sale (POS) systems do so much more than your old appointment book used to.
Marketing takes time, effort, and money. This is why businesses need to do all they can to streamline their efforts. We find doing so allows spa, salon, and tanning salon owners the time they need to do what they love. And this is why you got into this business in the first place, right?
What can you do to boost your marketing efforts? We have a suggestion: tanning salon software.
4 Ways Tanning Salon Software Can Be a Boost to Your Marketing Efforts
Here are just a few ways tanning salon software can help attract new customers.
1. Get More Clients – Keep the Ones You Already Have
This is the goal of every business, so it’s a no-brainer this would be your goal, too. With a customized marketing campaign, you can appeal to the needs and desires of your ideal customer.
Over the years, we’ve found every spa or salon business owner is continually looking for ways to achieve business success.
We’re not going to lie – we look for the best ways to achieve success, too!
We discovered it’s incredibly helpful to implement business practices which are proven to produce successful results.
Through our journey and those of our customers, we’ve learned there are three tried and true keys to spa business success.
This includes, of course, utilizing the top salon software. But success definitely goes beyond salon management software.