Too many salons and spas treat their marketing and promotions like abstract art:
They just throw paint at the wall and see how it turns out. But there is more to growing your customer base and brand loyalty than haphazard brand expression. In truth, there is a science to successful promotions over time. Key element: Over. Time. If you aren’t worried about long-term sustainable results, then this post isn’t for you. By all means, take the liberal arts approach to building your business if you can handle the ups and downs that come with it. Or, continue reading and discover the mindset that can bring your salon or spa consistent growth over time.  For the average salon or spa, merchandise sales could offer a big boost to revenue.
If only they could get them to sell. Many salons and spas do a decent job marketing their main services. However, very few are able to move the high quality products they offer out the door. This is a shame. You know these products would be great for your customers. You also know their mark up value offers great revenue potential. But how do you get them sold? The fact is, you probably don’t need to make very many big changes. At SalonTouch Studio, we’ve come up with 3 small changes that can make a BIG difference in merchandise sales for your business. If you aren’t doing these three things, you’re probably missing out on some significant supplemental revenue. |
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