Most salon and spa owners aren’t necessarily privy to all of the best social media marketing strategies.
But at SalonTouch Studio, we do constant research and stay current on the latest trends online. For those that don’t know, every social media marketing guide begins with the same first step: Identify the social media platforms you should be on in the first place. Otherwise, you’re likely to burn your marketing dollars for nothing. There is nothing more important that customizing your message to fit your market. Each of our picks in the top five is strategic. Read on to see why they are so important and get a heads up about how to properly leverage them to build your brand and bring in more sales over time.
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At SalonTouch Studio, we’ve noticed something:
There is a common element missing from the social media marketing campaigns of many tanning salons. That element is time. Namely, not putting in enough. It’s actually quite understandable. After all, the most valuable asset of any entrepreneur is time. So you’ll find many locally owned tanning salons attempting to use social media to engage their audience with different content and using tanning salon software, hoping beyond hope to motivate people into becoming new or return customers. This is a great practice. But if it isn’t putting a dent in your profit margins, there is a reason why. Again, it goes back to time spent. Usually it’s just that your man hours are being spent the wrong way. We’ll look to iron that out right now by illustrating how tanning salons should allot their time to run effective social campaigns.  In the modern world, email marketing is one of the most powerful ways to connect to your target demographic.
As far as contact information goes, email addresses are probably the easiest to get. Still, most people check their email regularly. This offers spas, salons, and tanning salons tremendous opportunity to both increase brand recognition and get more customers in the door. If only they knew how to get them and how to use them to drive revenue. Well, the first step is...  Regardless of what kind of business you run, if you don’t cater to your market, you’ll have a hard time finding the type of success you’re looking for. This is no less true for spas, salons, and tanning salons. In order to get people in the door and keep them coming back, you have to make a real connection. Strive to meet your market where it is and then track engagement with your brand over time. The first step is to make sure you understand who your potential clients are. Identifying Your Target Market |
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