Text messages have the highest open rate out of all marketing channels. More than 90% of messages are opened in the first couple of minutes after being received.
Is email marketing or social media not bringing good enough results for your salon? Then you should give SMS marketing a try and integrate it with top salon software.
Even though people are not texting that often, instead they use chatting apps, mobile users are still opening their text messages.
Use this to your advantage by growing your business, keeping your clients happy and loyal.
Here are our best tips for using SMS marketing.
Sending your clients an SMS which will remind them about their upcoming appointment will make their life easier. And yours as well.
You will not only reduce no-shows, but you will also be able to fill in any gaps if clients cancel appointments.
At the same time, you can remind your clients to book an appointment with your salon. It's important not to send them too soon, or they'll think you're pushy. It's recommended to wait a few weeks until you send them this SMS.
Everyone wants to look good and be spoiled for their birthday. With top salon software, you can keep track of your clients' birthdays and send them something special for this day.
Don't wait until the actual birthday date. Instead, send the SMS a few days in advance so that they can actually take advantage of the offer you've prepared for them.
Sending them a message with a sincere wish is just as good.
3. Salon News
If your salon has a special program during the holidays, then it's best to let your clients know about this. Not everyone will check out your Facebook page to see whether you're open or not so keep your clients informed with a simple SMS.
Another great thing you can do with top salon software is to send promotions. However, don't send out text messages in bulk. Otherwise, people will consider it spam.
Filter your most responsive clients and send only to a designated target an offer which will cater to their needs. The limited availability of the offer should be presented clearly to entice clients to act on it.
4. Fill Empty Slots
Clients will cancel appointments on the last minute. It happens. While you can't avoid this, you can, however, fill these empty slots by simply sending an SMS.
Target those particular clients who expressed their interest in booking an appointment in the past couple of weeks or so.
You can also send out an SMS to clients who haven't paid you a visit in quite some time. If you're lucky, you can reactivate them, especially if you give them a significant discount as well.
Top Salon Software and SMS Marketing Go Hand in Hand
If you've never tried SMS marketing before, then we recommend you to do it and see what you think.
With our text messaging solution, you can do all of the things we mentioned in this article plus more. You can get it from here for free.
Did you know that it's actually cheaper to retain a customer than to acquire a new one? This year, instead of spending time acquiring more customers, perhaps you can focus more on retaining the ones you already have.
It's really not hard.
In this article, we will talk about how top salon software can do wonders for client retention and how you can use it for this purpose.
If you're not using salon software already, then this article will probably convince you to give it a try.
Let's see how salon management software can help with client retention.
Determining Your Clients to Book Again
If a client enjoyed being pampered at your salon, then they'll have no problem coming back. The only thing which might stop them from doing this is forgetting to make an appointment.
Yes, it's true. Your clients have busy lives, so they may forget about booking again with you.
Luckily, top salon software come with a feature which allows you to remind your clients about making an appointment.
Think about it. If a previous happy client sees an email from you which makes it easy for them to book, they won't hesitate in doing it.
Client retention is all about making people come back to your salon. Reminders are a great way to ensure they don't forget about you.
Turning One-Time Customers into Regulars
As we said at the beginning of the article, financially, it's best to focus on turning even your one-time clients into loyal ones.
Realistically, you won't be able to do this with every person who enters your salon, but you can definitely try your best here.
With top salon software, you can enter important details about the visit of every client. This can help you later on when you are doing the follow-up. Asking about their experience at your salon is extremely important.
Happy clients will always come back and they will even recommend you to their friends. If for some reason, any client leaves your salon feeling unhappy or disappointed, you should know about this to act on it.
Clients Love a Good Offer
There are various types of offers you can create for your client base. From happy hour, special occasion packages, to personalized offers, you can do them all with top salon software.
What's even better is you don't need to send these manually every time because you can automate them.
Salon offers help you build customer loyalty and they also make your clients happy because they can take advantage of great deals.
You can even build a loyalty program with salon software. We can discuss this in a separate article if you'd like.
Are You Using Top Salon Software for Client Retention?
If you're not, then go ahead and discover the amazing features which SalonTouch software can offer.
Do you want to save time and money? Then you definitely need salon software. Feel free to contact us if you want to find out more about our salon solutions.