Many salon and spa owners think a high customer retention rate is pure fantasy.
And we don’t blame them.
Obviously, it would be ideal if everyone who stepped through your doors became a lifetime client. But in this industry, that is simply impossible.
What is possible however, is for owners who run their business the right way to develop a steady stream of recurring income based on merit and proper systems. But it’s vital that you start with the first one.
Why Running a Solid Business Is Essential for Customer Loyalty
For many, this is self explanatory.
However, many business owners choose to blame their customers, the economy, or even the weather for their lack of business instead of taking a look at the way they run things.
Smiles go a long way. A welcoming atmosphere is essential if you want return clients.
Cleanliness of facilities and staff kemptness are vital to the success of any spa or salon.
Fair pricing is the only way to stay competitive in your market and have sustainable success.
Somethings—like location or the economy—are largely out of your control, but you business owners and managers have to focus on what they can control.
Only when you provide high value and a great customer experience will your attempts at increasing customer loyalty have any effect.