You already know this: Your clients are the lifeblood of your business.
If you've established a solid base of loyal customers for your salon, you're probably worried they will balk if you bump up your prices.
It's something many owners fear, even if their businesses provide enough value to justify the price increase.
Investing in highly-efficient salon management software can help you successfully implement a price rising strategy without losing clients.
If that's something you'd like to know more about, then you should keep on reading.
1. Let Clients Know about Price Changes in Advance
Most people are not comfortable with change, especially if it involves them spending more money on the same services.
Consider informing your regulars in advance about any price changes that will occur at your salon.
Thanks to our software's automation feature, this won't be hard to do, nor will it take a lot of time.
You or your staff can quickly send out emails and SMS messages to your clients to outline any changes. You can use the same feature to later send "Thank You" messages to show your appreciation and make your customers feel important.
2. Justify the Price Increase by Offering Excellent Services
The best way to stop clients from walking away when elevating your prices is to overdeliver. In other words, offer the best possible experience in your salon.
Investing in salon management software can help you deliver the highest service level. This way, your clients won't resent the price increase.
With our software, you'll be able to:
Create complex profiles for your customers. Recording client details will improve your salon marketing. All customer records will be securely stored, so you won't have to worry about putting their sensitive information at risk.
Better manage appointments. Your staff will be able to send emails to remind clients of their appointments. Also, they will be able to create multiple bookings easy and fast.
Track your inventory. Not knowing exactly what products you have in stock, or what you require to order them and when to do it will lower the service quality and lead to embarrassing situations. Your clients won't be too happy if a product they want is out of stock and will protest against your price increases.
Making sure your customers are beyond satisfied with your services is the best way to ensure they will accept higher prices.
3. Analyze Your Strategy
With our salon management software, you'll be able to get detailed reports about your business. SalonTouch offers over 250 reports, many of which can be exported to Excel, Word and more.
Gaining insight into your business will help you make informed business decisions. You'll be able to hone your price-raising strategy according to facts, and not just assumptions.
You'll get a better idea of what works and what doesn't, and easily figure out your next steps.
Want to Put Our Salon Management Software to the Test?
Done right, a price-raising strategy can help you take your business to the next level and increase your profits.
As long as you can offer a certain standard of quality, your clients will support any changes that will occur at your salon.
This article has shown you some of the perks of using the right salon management software. What's next?
Request a personalized demo today and start experiencing these benefits right away.
Many salon owners put a lot of time and effort into winning new clients to increase their profits and grow their business.
Gaining new customers sure sounds like a good idea, but retaining your customers is just as important. Moreover, it's significantly less expensive to keep a client than it is to gain one.
If you want to find out how you can get more salon clients to return by using salon management software, keep on reading.
1. Make Your Clients Feel Special to Prove That You Care
Great service may be enough to make people return to your salon once or twice after the initial visit. However, you can't rest on your laurels.
The secret to customer retention is to build excellent, long-lasting relationships with your clients. That requires ongoing effort to make them feel valued.
Customer Thank You emails and SMS messages
Client data verification reminders
Doing it manually will take a lot of time. With our software automated features, you can make your customers feel important without wasting time and money.
2. Offer Discounts to Increase Customer Loyalty
If customers have used your services a few times, you should think about a way to reward them for their loyalty. The worst thing you could do is just take them for granted.
Instead, consider offering them a discount and special deals in your salon.
With our salon management software's automated discounting feature, you can:
Set up coupons to automatically discount specified products and services
Track coupons and find out what the results of usage were
Create memberships which allow discounts on selected products and services
One of the most significant benefits of rewarding customers for their loyalty is the potential boost not just in repeat business, but also in referral business.
If you manage to increase customer satisfaction, clients will be likely to recommend your business to their friends as well.
3. Use Salon Management Software to Find Your Weak Points
Building a successful customer retention strategy involves knowing both your company's weaknesses and strengths.
You can successfully use our salon management software to gain insight into your business. For instance, you can measure particular customer loyalty metrics, such as:
Frequency of appointments
How long it's been since a client's last visit
Customers' buying trends
Knowing all this information, you'll be able to make the right tweaks to your strategy so that you get more salon clients to return.
Want to Discover New Ways to Retain Customers?
Client retention is vital to running a successful beauty business. Now, you know more about how the right salon management software can help you improve your salon's client retention.
However, there's a lot more that our software can do for your company! If you'd like to find out more about how our software can elevate your business, request a personalized demo as soon as possible!
Your salon is up and running and clients are starting to enjoy your services. You never thought the business would grow so fast!
But your staff is under a lot of stress. You slowly realize that you are losing customers because your employees can't prioritize operations. They simply lack the time. In this case, you need to look for a salon management software.
Managing everything is an important part of a salon owner. Operations need to be efficient and straightforward. But the software you are looking for does more than that. In the following lines, we will take a look at how it can help your staff.
It Should Allow All Employees to Have Their Own Profile
The very best salon management software products offer the option to create unique employee profiles. That option will allow you to assign different levels of security.
This way, you are giving them access only to the activities they are trained to handle. You wouldn't want a new employee getting access to sensitive data, now would you?
Even more, the management software allows you to implement fingerprint authentication.
On their own profiles, employees can see everything they need to. They can check their working schedule and time cards. Also, they can see what tasks were assigned to them and what their monthly goals are.
A Proper Salon Management Software Should Come with a Reliable Time Card Editor
The system will allow your employees to simplify their work. They can assign personal memos to remember something. They can also use it to request time off or set their vacations.
No need to worry as the requests only show up for the person managing the entire staff and working hours.
Managers get to use the time card editor in the management software. They can see the hours an employee has worked. They can also easily assign vacation or personal leave of absence notices.
It Should Make Setting Goals and Incentives Easier
You can also use salon management software to set goals for your employees. Besides this, it can be used to offer them incentives for certain tasks.
Employee goals and sales targets usually help your business grow. Some managers like to make it an internal competition. At the end of the month, the best employee receives a prize.
Incentives can be offered when an employee brings in new customers as well.
The Overall Result: Less Stress, More Enjoyable Work
Salon management software products have been developed to simplify everything related to working hours. Their features are designed to take some of the responsibilities off your shoulders.
Also, these systems have great features that make your employees happier. Happy employees are 12% more productive.
The online booking platform allows clients to book an appointment very easy. Your staff will then be able to see available hours or edit the appointment.
Moreover, you'll be able to send text messages to customers. By doing this, you can make sure the client doesn't forget about their appointments.
SalonTouchStudio is a top of the line salon management software:
It makes everything better and more efficient.
It offers you detailed reports and allows you to quickly track inventory.
It helps your employees better manage their working hours, making them more professional and productive.
You can contact us online if you need more information about our product. Our staff would be more than happy to help you.
Your beauty salon needs to perform. A massive amount of leads come from online advertising. But if you don't have a good booking system, you're going to lose a big chunk. Plus, there are various aspects you should look for when making salon software comparisons.
Keep in mind that there are many solutions out there. But you need to find the right one for yourself. This guide will help you decide which software you need.
Simple Implementation, Hosted, and Mobile-Friendly
If you don't have a team of developers at your disposal, you need to be careful. When making, salon software comparisons try to stay away from products that don't offer easy implementation.
You will need to take care of this by yourself or pay someone, otherwise. The fees aren't that small either.
Make sure the product is fully mobile-friendly. You've already noticed how many customers are looking for your services using a mobile device. Don't you want to increase customer retention? Sure you do! Statistics show by the end of 2016, there will be over 2 billion smartphone users worldwide.
It will be easier for you and your business to find a hosted solution. That means all the servers involved are somewhere else. You are running the software using the provider's hardware. This is great for multiple reasons. Read on.
Salon Software Comparisons - Look for Great Customer Support
That is probably the most important aspect you should look for. An excellent customer support is hard to find. Choose the best one. Make sure the provider offers emergency 24/7 service.
Reliable customer support will respond fast and provide a solution to your problem in no time. They will have a very efficient ticketing system and an excellent FAQ section. This way you can take care of the business and continue to grow.
That can be found only when working with providers with experience. So take this into consideration when making salon software comparisons.
Look for a Full Suite
Don't look for parts. Your best chance of finding something highly professional is to find a provider that offers a complete set. Think sales, stock, online booking, employee management, SMS features and email marketing. Get the whole package.
Don't look to cut costs. Just make sure you are getting the best bang for your buck. Stay away from free solutions because they can prove to be buggy and unreliable.
When making salon software comparisonslook for scalability. Be certain what you're getting supports multiple salons and various services. Verify you're not limited, and it supports your business's growth.
Innovation and Updates
Innovation is a vital part of your business and a salon software. It has to be up-to-date. It has to become better and better over time. Try to see if the providers you're comparing released updates in the last few months.
These updates are crucial for your performance. They provide better security and better integration. They make things more efficient. They make your employees more satisfied, which translate into success for your business.
StudioTouchStudio offers a full package of services when it comes to salon software. We also have one of the most innovative and efficient customer support centers.
If you don't have time to make salon software comparisons, we can help. Get in touch with us and learn how we can aid in your business's growth.
Owning a tanning salon puts you under a lot of stress. There are so many tasks to take care of. At this time you need to make sure your business is growing as well. Have you ever thought about getting a tanning salon software?
These products are designed with many great features in mind. Their purpose is to make the entire team and business more efficient.
Let's look over some of the reasons why this management software is so popular in terms of stress reduction:
Training and Employee Development
The best tanning salon software products out there offer great features. The purpose is to take some of the responsibilities off of your shoulders.
Hiring a new staff member means you, or someone in your team needs to train him or her. That is a time-consuming activity and could prove to be stressful. If the employee can't understand some procedures, you need to explain them again.
Offering training for you and your employees is a must-have feature. Not only is everything explained well, but you can also re-watch the sessions.
A Tanning Salon Software Offers Great Appointment Management
That is your bread and butter when managing a tanning salon. People make appointments. In the past, a receptionist was using the good old pen and paper. Now, the world uses advanced software to make the process more efficient.
You or your staff can quickly add, remove or edit appointments and see when the next opening in your schedule is. You will have a better overview of your salon's activity.
A great tanning salon software also offers personalized client portals or pages. It also provides your customers the possibility to use their phone to book an appointment.
And this is a big deal. You no longer need an employee to act as a call center, and you can focus on more important tasks.
Better Staff Management and Security
With excellent management software for your tanning salon, you can overview everything easier. You can simply have a coffee and let the system tell you what is going on. The system handles booking, merchandising and staffing.
Having all your operations in one location is a great way to increase efficiency - which translates to having a more efficient business.
A tanning salon software also provides excellent security. You don't have stress about security issues anymore.
All your point of sale systems, client data, and employee data will be safe. As you may know, people are more and more scared of online security problems nowadays.
Less Stress when Problems Occur
Another great feature a tanning salon software can offer is great customer support. Whenever a problem appears, you'll need immediate help. The solution has to be quick because you don't want to waste time and money.
All these features help you, as a business owner, to eliminate stress. The software makes all your operations more efficient. That translates into an excellent experience for your employees and clients.
SalonTouchStudio is one of the world's leading tanning salon software products. We have years of experience developing and improving operations for businesses just like yours.
For any questions or a quote, you can contact us online. Our staff will be more than happy to help you help your salon grow.