You already know this: Your clients are the lifeblood of your business.
If you've established a solid base of loyal customers for your salon, you're probably worried they will balk if you bump up your prices.
It's something many owners fear, even if their businesses provide enough value to justify the price increase.
Investing in highly-efficient salon management software can help you successfully implement a price rising strategy without losing clients.
If that's something you'd like to know more about, then you should keep on reading.
1. Let Clients Know about Price Changes in Advance
Most people are not comfortable with change, especially if it involves them spending more money on the same services.
Consider informing your regulars in advance about any price changes that will occur at your salon.
Thanks to our software's automation feature, this won't be hard to do, nor will it take a lot of time.
You or your staff can quickly send out emails and SMS messages to your clients to outline any changes. You can use the same feature to later send "Thank You" messages to show your appreciation and make your customers feel important.
2. Justify the Price Increase by Offering Excellent Services
The best way to stop clients from walking away when elevating your prices is to overdeliver. In other words, offer the best possible experience in your salon.
Investing in salon management software can help you deliver the highest service level. This way, your clients won't resent the price increase.
With our software, you'll be able to:
Create complex profiles for your customers. Recording client details will improve your salon marketing. All customer records will be securely stored, so you won't have to worry about putting their sensitive information at risk.
Better manage appointments. Your staff will be able to send emails to remind clients of their appointments. Also, they will be able to create multiple bookings easy and fast.
Track your inventory. Not knowing exactly what products you have in stock, or what you require to order them and when to do it will lower the service quality and lead to embarrassing situations. Your clients won't be too happy if a product they want is out of stock and will protest against your price increases.
Making sure your customers are beyond satisfied with your services is the best way to ensure they will accept higher prices.
3. Analyze Your Strategy
With our salon management software, you'll be able to get detailed reports about your business. SalonTouch offers over 250 reports, many of which can be exported to Excel, Word and more.
Gaining insight into your business will help you make informed business decisions. You'll be able to hone your price-raising strategy according to facts, and not just assumptions.
You'll get a better idea of what works and what doesn't, and easily figure out your next steps.
Want to Put Our Salon Management Software to the Test?
Done right, a price-raising strategy can help you take your business to the next level and increase your profits.
As long as you can offer a certain standard of quality, your clients will support any changes that will occur at your salon.
This article has shown you some of the perks of using the right salon management software. What's next?
Request a personalized demo today and start experiencing these benefits right away.
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