A lot of salon and spa owners are skeptical of whether social media marketing will be a good investment for their business.
Given the seemingly indirect effects this kind of online marketing can have on your bottom line, this makes good sense. However, in the Information Age, there really is no excuse for any legitimate business owner to avoid social media.
Even if you don’t understand the potential benefits, conventional wisdom says you’d be a fool to avoid it.
To help clear things up, allow us to highlight 5 ways that social media can help drive revenue in your salon, spa, or tanning salon.
#1 Discounts & Promotions
We chose to start here because it is the easiest to understand and has the most obvious potential to increase revenue.
When used appropriately, social media can be a tremendous tool to get people in the door. There are all sorts of creative promotion ideas floating around on the Internet. Just be sure that whatever you do fits both you and your target market.
#2 Brand Recognition
It might not be flashy, but brand recognition is a huge deal on the local level for salon and spa brands.
Social media is one of the easiest places to start introducing people to your brand. It usually takes buyers many exposures to your brand before they trust you enough to give you their hard earned money. That’s why you should take every opportunity to imprint them with your name and logo.
#3 Creating a Community
Social media offers probably the best opportunity there is to create actually fans of your brand.
By cultivating a genuine relationship with your customers and the community you serve at large, you can really explode your business. There is perhaps no marketing tool more powerful than testimonials and many of the most important social media platforms have reviews built right in.
#4 Helps in Search
Search traffic is easily one of the best sources of highly targeted traffic. And social media is huge in SEO.
Not only do social signals play a role in website rankings, but your social media profiles can even show up in search as well. There is perhaps nothing better than organic traffic. We’re talking about people in your area who are searching for someone who offers exactly what you do.
#5 Client Retention
Probably the easiest benefit of social media to understand aside from running discounts and promotions, client retention is a great way to increase ROI across the board.
When clients come back, it’s like your old marketing is paying for itself again. And when staying on the minds of your former customers is as easy as sending out a tweet or posting a meme, why wouldn’t you take advantage?
Truth be told, we could probably write 5x times more about the power of social media to increase revenue for spas, salons, and tanning salons (and maybe one day we will).
But the purpose of this post was simply to help point out a few of the most important reasons to utilize social media marketing. So we’ll leave it at that for now.
With that said, we’d love to hear from you about some of the ways your social media marketing has helped to drive sales. Please like, share, and comment to keep the conversation going.