Go Beyond UV and Be More Succesful

Today's most successful salons have changed the way they run their business over the years.  The salons that used to be 100% UV are now a blend of the more healthy services people are looking for.  UV tanning still has a place but tanning alone is not enough to sustain a business long term.

SalonTouch offers the most features of any software on the market today to help you diversify.

So, let’s get started.

​Step 1.  Review which UV beds are generating the most money and are used the most.  This is simple to do in SalonTouch by running a report.  Keep the most profitable beds and move out the rest.

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​Step2.  Drive around your area and just see how many salons are within a few miles of your location.  You may be disappointed to learn that there are many more than you may have thought.  These should be considered all your competition because all they need to do is add a couple UV beds to go along with their other services.  Look at Planet Beach for example. They offer at least 2 UV beds with their $20 per month membership (for free).  I know where I go these are high end beds.  1 high pressure and 1 stand-up.  They make it easy for your customers to leave you and join them.  Why?  Because they offer more than type of service. 

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Step 3.  Go undercover and visit some of these salons as a potential customer.  Ask them questions about the services they offer.  Get a price list.  Ask them what services do their clients like the most.  Even try a service or two to see how you like it.

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Step 4:  Out with the old and in with the new.  Think about removing all the less profitable UV beds from your salon and adding new services based on your “undercover” work.
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Here are some ideas to consider:

Cryotherapy

​Cryotherapy consists of sitting in a cold chamber that exposes those within to subzero temperatures. The temperature can get as low as -160 degrees Fahrenheit. Customers are exposed to those cold temperatures for about three minutes. ​

​Body Cocoon Treatments

​A body wrap - also known as a 'body cocoon' or 'body mask' - is a spa treatment created to enhance the health and appearance of skin, and/or reduce body measurements. This promotes the extraction of dirt, toxins and excess water from the skin.

​Cocoon Pod Treatments

​A cocoon pod provides radiant heat along with a dry air heat sauna system with a gentle vibration massage plus many other benefits.

​Spray Tanning

​Spray tanning is what’s known as sunless tanning.  This is where a fine mist is sprayed onto the body which has a chemical that interacts with the skin's chemistry to turn it tan, or bronze.

​Coolifting

​Coolifting is a non-invasive face-lift that leaves skin looking younger and much more healthy. Using cryo technology with a combination of CO2 and a proprietary hyaluronate solution that is designed to trigger your body's collagen production resulting in improved skin elasticity and fewer wrinkles!

And many others...

...such as microblading, micronblading, hydra facials and more.