Go Beyond UV and Be More Succesful
Today's most successful salons have changed the way they run their business over the years. The salons that used to be 100% UV are now a blend of the more healthy services people are looking for. UV tanning still has a place but tanning alone is not enough to sustain a business long term.
SalonTouch offers the most features of any software on the market today to help you diversify.
So, let’s get started.
Step 1. Review which UV beds are generating the most money and are used the most. This is simple to do in SalonTouch by running a report. Keep the most profitable beds and move out the rest.
Step2. Drive around your area and just see how many salons are within a few miles of your location. You may be disappointed to learn that there are many more than you may have thought. These should be considered all your competition because all they need to do is add a couple UV beds to go along with their other services. Look at Planet Beach for example. They offer at least 2 UV beds with their $20 per month membership (for free). I know where I go these are high end beds. 1 high pressure and 1 stand-up. They make it easy for your customers to leave you and join them. Why? Because they offer more than type of service.
Step 3. Go undercover and visit some of these salons as a potential customer. Ask them questions about the services they offer. Get a price list. Ask them what services do their clients like the most. Even try a service or two to see how you like it.
Step 4: Out with the old and in with the new. Think about removing all the less profitable UV beds from your salon and adding new services based on your “undercover” work.
Here are some ideas to consider:
Cryotherapy consists of sitting in a cold chamber that exposes those within to subzero temperatures. The temperature can get as low as -160 degrees Fahrenheit. Customers are exposed to those cold temperatures for about three minutes.