Marketing takes time, effort, and money. This is why businesses need to do all they can to streamline their efforts. We find doing so allows spa, salon, and tanning salon owners the time they need to do what they love. And this is why you got into this business in the first place, right?
What can you do to boost your marketing efforts? We have a suggestion: tanning salon software.
4 Ways Tanning Salon Software Can Be a Boost to Your Marketing Efforts
Here are just a few ways tanning salon software can help attract new customers.
1. Get More Clients – Keep the Ones You Already Have
This is the goal of every business, so it’s a no-brainer this would be your goal, too. With a customized marketing campaign, you can appeal to the needs and desires of your ideal customer.
With salon management software, you can keep track of the services and products your customers prefer with customized reports. These reports analyze data you and your team have inputted into the tanning salon software and give you invaluable information you can use to enhance your marketing efforts.
For instance, let’s say a report tells you more customers buy Product A over Product B. Or, maybe tanning and pedicures are on the rise, while all over color applications aren’t so hot right now.
You can go onto your social media platforms, or send a direct email to your subscribers and clients, and let them know you’re having a sale on their favorite product or service. Using this information is a sure way to increase sales and fill your schedule.
2. Advertise and Keep Track of Your Customer Loyalty Program
Many companies have a customer loyalty program. It would be wise to inform clients of this program. Spas and salons can market the program on their social media pages. Then, they can use our software to keep track of their marketing efforts, as well as keep track of the customers who have signed up and how close they are to achieving their loyalty reward.
3. Create a Website and Blog
Salon management software can be linked to a business’s website and blog. Some software even has the capability of creating a website or blog by directly utilizing the services of the software company.
Every business needs a website. It’s vital to be found on the web because, these days, this is where people go first to decide where they’re going to spend their hard-earned money.
We also recommend businesses start a blog or email marketing campaign. Providing value to your customers and potential customers helps earn their trust and makes you look like an authority. And those are the types of businesses people want to go to.
4. Offer Better Service with Customer Profiles
With Salon Touch Studio tanning salon software, businesses can create customer profiles. We love this feature! Each profile shows the kinds of products and services the customer prefers, keeps track of their loyalty rewards, and makes it easy to schedule appointments for them.
We know you want to cater to your customer – doing so will keep them coming back time and time again. The best way to cater to them is to get to know their needs and wants. When customers feel like you really know and understand them – they’ll not only keep coming back, they’ll spread the word about your salon or spa. What a way to boost your marketing efforts!
Choose the Salon Management Software to Boost Your Marketing Efforts
What else can be done to streamline your marketing efforts? Besides investing in tanning salon software, you need to choose a salon management software company will help keep you organized and on-track. It will help you cater to your customers even better than you are now – something that will be a boost to your marketing efforts and your bottom line!
Would you like to find out more about our tanning and salon management software? Contact us today to find out how we can best fit your business needs.