It is not always easy to keep track of every detail when managing a salon. Some issues still seem to persist, despite your best efforts.
A potential pain point is the rate at which customers are coming back for your services. In case this is one of your worries, you need to know there's a solution, 'top salon software'.
In case you're not already using such a solution for your salon customer service, read through this article to make sure your customers are well attended too.
1. Keep Contact Details Well-Classified
When you aim for customer retention at your salon, you first need to take a close look at the basic aspects. Namely, the way you store client data.
It seems a no-brainer, but this detail is often overlooked when assembling customer service checklists.
So, before putting your next campaign into place, first reconsider client data.
For this to happen, you'll need a top salon software which provides features like:
Salon Touch Software covers all these and even more.
2. Rebooking - a Feature Top Salon Software Gets Right
Even if your customers are usually pleased with your services, it's still your responsibility to ask for rebookings.
It's unlikely people will think of the next visit to the salon just seconds after leaving the previous one.
So setting automatic appointment reminders should do the trick and prevent loyal customers not showing up regularly. Make sure you have this aspect covered on your customer service checklist as well.
3. Email List Boost
Business and emails are a closely-knit affair, so email list growing is an ever-current issue for any business owner.
Salons should be no different, especially if you know your services are top-notch.
Salon software steps in once again and ensures email automation. You just have to ask clients if they allow weekly or monthly newsletters. This way, you have an extra channel to disseminate great content, which further secures subscribers' loyalty.
Not only will they have reasons to stick to your services, but they'll want to.
4. Loyalty Program
On your customer service checklist there should be a point regarding your customer retention strategy.
Of course this is on your mind all the time, but have you actually tried to design a loyalty program?
It is the perfect occasion to show clients you are appreciative of their trust. Once they see you put effort into making your subscription profitable, they could grow to be brand ambassadors.
This leads to loads of word-of-mouth referrals, which will always be a valuable branding asset.
5. Feedback Requests to Safeguard Your Customer Base
Providing value for your clients is at the core of every business action.
So, it surely helps to actually know what 'value' means for your customers. To get this information, you need to ask for it and then incorporate it within your customer service checklist.
Remember: people are busy and providing feedback should be worth their time.
Make sure you let them know how much their insight means to the quality of your service delivery.
These being considered, it's worth pointing out this checklist does not require enormous effort once you want to improve customer service significantly.
Top salon software like Salon Touch Studio's software solution is an asset to any salon owner.
Curious for more details? Here's where you can drop us a word.