As a business owner, what’s the most important part of operating your business?
You’re probably wondering how we could possibly expect you to narrow it down. You have dozens of important jobs – all of which are vital to the optimal running of your business.
We totally get this. However, what we find is sometimes the ever important customer relationship tends to fall by the wayside.
Entrepreneurs get so caught up in marketing efforts and their bottom line they forget happy customers are what will bring them ultimate business success.
In 2018, why not make it a goal to focus more on finding ways to build relationships with your clientele? To help you do this, let’s look at why this is so important and why something as simple as salon management software can take your relationships to the next level.
All business owners need to make customer satisfaction one of their highest priorities.
This is especially true for small businesses, like salons.
Word of mouth recommendations are often a big part of the small business’ marketing plan. They rely on testimonials to bring in new customers. And a first-time customer is more likely to become a loyal customer if they have a good experience.
If you want to improve your reputation and build your salon business, you need to do all you can to increase your customer’s level of satisfaction.
How can this be done?
Actually, your salon POS system can help!
All business owners need to collect data and run business reports. Doing so is an important step in starting, growing, and maintaining a successful business.
But as a solopreneur or small business owner, you might not see the need to do this. If this is how you feel, you’re not alone. We have come across numerous salon owners who question why running reports on a regular basis is so important.
The truth is, though, these reports are vital no matter the size of your business.
Today, we’ll discuss why data collection is critical for your salon operation, and show you how salon management software can be a helpful tool for analyzing revenue.
As a business owner, you have a lot on your plate. Not only do you have to take care of your salon clientele, you have to take care of your employees and independent contractors who rent from you. You also have to worry about making sure your business is turning a profit while finding ways to streamline your work.
For many business owners like you, the idea of backing up their data is important – but it’s not something they always follow through with.
Unfortunately, this can be disastrous for your business.
Today, we’ll show you why protecting your business data with regular backups of your salon POS system is so important.
Over the years, we’ve found every spa or salon business owner is continually looking for ways to achieve business success.
We’re not going to lie – we look for the best ways to achieve success, too!
We discovered it’s incredibly helpful to implement business practices which are proven to produce successful results.
Through our journey and those of our customers, we’ve learned there are three tried and true keys to spa business success.
This includes, of course, utilizing the top salon software. But success definitely goes beyond salon management software.
Marketing takes time, effort, and money. This is why businesses need to do all they can to streamline their efforts. We find doing so allows spa, salon, and tanning salon owners the time they need to do what they love. And this is why you got into this business in the first place, right?
What can you do to boost your marketing efforts? We have a suggestion: tanning salon software.
4 Ways Tanning Salon Software Can Be a Boost to Your Marketing Efforts
Here are just a few ways tanning salon software can help attract new customers.
1. Get More Clients – Keep the Ones You Already Have
This is the goal of every business, so it’s a no-brainer this would be your goal, too. With a customized marketing campaign, you can appeal to the needs and desires of your ideal customer.
In this digitized era, businesses that fall behind technologically are crippling themselves.
Yes, even Salons and Spas.
If you own or manage a spa or salon, the software you choose will have major bearing on your bottom line.
That’s because today’s Point of Sale (POS) systems do so much more than your old appointment book used to.
As a salon and spa business owner, you’re constantly looking for ways to add more services to your roster. The more services you can offer, the more you will stand out from the competition and the more customers you will attract.
Lately, there’s been an increase in the number of spa and salons that are offering their customers interesting services, like cryotherapy.
What is this and how can it be used in your spa?
We’ll discuss this, as well as how to utilize salon management software, to grow your business.
Why Cryotherapy Treatments Are the Future of Salon and Spa Services
Cryotherapy consists of sitting in a cold chamber that exposes those within to subzero temperatures. The temperature can get as low as -160 degrees Fahrenheit. Customers are exposed to those cold temperatures for about three minutes.
As a spa owner, you know how rewarding it is to develop a business out of something you love doing.
Unfortunately, many people have a hard time growing their spa business. Often, this is because they don’t always view what they do as an actual business.
When we get to do something we love, that’s all we want to focus on.
Sure, we love making money doing it, but we’re not crazy about focusing on the “boring” or “complicated” parts of running a spa business. This can wreak havoc on your bottom line.
Thankfully, there are many tools which can help spa owners take charge of their business.
Utilizing these tools will help you get your business running like a well-oiled machine, allowing you to focus on what you truly love to do.
One such tool is spa appointment software.
Your wedding day is probably the most important day of your life. You want that perfect wedding with beautiful hair, a luxury manicure, enjoy relaxing spa packages or full body massage with your bridesmaids... imagine the horror, then, if you turn up at the salon and the receptionist had forgotten your booking and they not can’t fit you in before your big day.
This is a scenario that you simply can't afford to happen as a salon owner as you would end up with no customers. You need customer service to go perfectly, especially during the busiest time of year—wedding season! All salon owners and managers know that wedding season is the busy season. Keeping things organized is essential during this time and having a reliable software system to help you do so makes everything easier.
For many salons, wedding season is their “Black Friday.” It’s the time of year that puts them in the black financially speaking and is an essential part of their success. Unfortunately, as exciting and necessary as this season is it is also the most stressful time of year for salons. In order to manage it effectively and make the most of this annual opportunity, you need a plan and you need to be sure things run smoothly.
Our salon software program is a tool that can be used to manage your busiest time of year and ensure you come out of it looking like a professional, well-managed establishment.
What do the top salon software programs offer?
The best system provides a variety of features related to scheduling appointments for your clients. You’re able to send reminders with just one click and you can create multiple bookings—something that is essential during wedding season.
It should also be easy to view the availability of your rooms and services providers in any given time period, which makes it easy to handle multiple people per wedding party for multiple weddings. This balancing act that occurs in salons during wedding season is one of the main reasons businesses trip up and look unprofessional. The best software ensures you can juggle large parties without stress or mistakes.
Top salon software also offers the ability to see appointment details on screen, so you’re able to quickly check in clients or, if necessary, reschedule appointments. It can also make it easy to contact and confirm appointments and look at client profile details. This ensures you’ll know who belongs to whom when it comes to dealing with wedding parties.
One of the best parts of using a salon software program to help you through wedding season is it allows you to provide the customized service brides and their wedding parties crave. There are few more special events in a person’s life than their wedding and the role the salon plays during a wedding is essential.
Software that makes it easy to view detailed information and consult with clients concerning their likes and dislikes is essential. You’ll be able to provide clients with a managed salon experience for their big day—taking one less burden off their plate. The most reliable programs help your staff feel confident, so you’re able to help brides and their wedding parties relax and enjoy their prep time.
Your busiest days during wedding season—usually Saturdays—tend to get hectic in the salon. Using salon software makes it easy to see the current activity within your salon. You need to be able to view which rooms and stylists are active and which need maintenance. This makes day-of service management easier than ever and frees up managers to deal with other issues that are bound to arise during these crazy days.
You need a software program that is customized for your salon, allowing you to see a layout of each room. One that offers layouts featuring hundreds of room types configured to the services you offer.
The client experience is only one part of why it’s essential to utilize top salon software this wedding season. You also need to make sure your staff is organized, which, in turn, helps you make that client experience even better.
The software allows you to organize employee schedules—one of the most frustrating wild cards that can throw you off track on your busiest days. Employees need to be able to view their work schedules, deal with the time cards, and evaluate their tasks for the day. Instead of having to oversee and micromanage your employees, you have the option of automating a great deal of staff management so everyone is able to focus on other their job.
Another important feature of top salon software is its ability to help you automate the financial aspects of your business. You don’t need to be wasting time worrying about money and bank issues when you have a full salon of clients. A salon software program can help you identify which EFTs were processed successfully, if there were declines, or if there is missing information you need. It should also be easy to bill clients and deposit money into your account. This time of the year is essential to your salon’s bottom line and you need to take a no-nonsense approach to managing your finances.
There are other financial aspects of your business salon software can help you manage, too.
If you’re trying to generate business for wedding season, a salon software program can help you discount certain products or services automatically. This means you won’t need to deal with discounts at the register. Looking to promote your wedding services or encourage brides to bring their wedding parties in for day-of services? Discounts and coupons can help.
Finally, you need to be sure you have what you need when you need it. Managing inventory becomes even more important when you’re dealing with back-to-back appointments with multiple clients in single parties. Imagine running out of something you need at the worst possible time—that’s what would happen if you don’t have a solid inventory organization structure in place during.
Best of all, with a salon software program in place before wedding season, you’ll be able to deal with restocking well in advance of the rush. This frees up your time to focus on clients and allows you to relax in terms of whether or not you’ll have what you need.
If you would like to know more about how our top salon software can help you this wedding season, give us a call or email, or fill out the contact form to get in touch.