Niche category businesses, like tanning salons, face the task of creating a luxurious, soothing environment, around a small business. Any salon manager who takes on the world of small business self-employment will undoubtedly go through tough financial times and hopefully good times, too. However, the daily operation of a salon owner’s business hinges on two things.
First is the customer experience and quality of service. This concerns the salon’s ability to operate smoothly and efficiently so the customer will feel comfortable and relaxed. The second thing is the business' ability to manage its daily administrative operations in a manner which leads to conclusive bookkeeping and financial transparency. That is why salon owners who strive for a sustainable and quality business, take advantage of the most reliable and efficient technologies available.
Americans simply love their tans. Whether it's a true, ultraviolet ray tan or a fake, ultra-aerosol spray tan, people want the glimmer of luxury on their skin. Depending on the town or city neighborhood in which one lives, tanning salons may be on every block. Alternatively, there is only one salon in the area for which all those needing a tan flock to with regularity. Tanning salon owners face an increasing need to stand apart from the crowd, both to stay profitable and to adapt to the wave of business management software innovations and point-of-sale computing technologies to make life that little bit easier for the salon manager.
Small Business Salon Software and Virtual Desktop Management Solutions
Back in the 19th century and early 20th century, managing a shop or small business of any kind was much less technologically reliant than it is in today's age of information. In the beauty industry, a hair salon, tanning salon, or beauty salon business would only require an appointment book of clients, stylists, a pair of scissors, and a tanning bed. Nowadays, the day-to-day running of a business by a salon owner has totally changed. Today, we live in the midst of a technological information revolution and computer software has been a defining moment in how businesses operate.
Any technological innovation which makes its way into the administrative operations of a small business is ultimately an upgrade to the practices which have been a part of running a business for many years. Businesses have always needed a way to do bookkeeping, accounting, customer service reporting, inventory management, and organizational marketing. Originally, this was done with ink and quill on papyrus rolls.
It is not always easy to keep track of every detail when managing a salon. Some issues still seem to persist, despite your best efforts.
A potential pain point is the rate at which customers are coming back for your services. In case this is one of your worries, you need to know there's a solution, 'top salon software'.
In case you're not already using such a solution for your salon customer service, read through this article to make sure your customers are well attended too.
1. Keep Contact Details Well-Classified
When you aim for customer retention at your salon, you first need to take a close look at the basic aspects. Namely, the way you store client data.
It seems a no-brainer, but this detail is often overlooked when assembling customer service checklists.
So, before putting your next campaign into place, first reconsider client data.
For this to happen, you'll need a top salon software which provides features like:
Salon Touch Software covers all these and even more.
2. Rebooking - a Feature Top Salon Software Gets Right
Even if your customers are usually pleased with your services, it's still your responsibility to ask for rebookings.
It's unlikely people will think of the next visit to the salon just seconds after leaving the previous one.
So setting automatic appointment reminders should do the trick and prevent loyal customers not showing up regularly. Make sure you have this aspect covered on your customer service checklist as well.
3. Email List Boost
Business and emails are a closely-knit affair, so email list growing is an ever-current issue for any business owner.
Salons should be no different, especially if you know your services are top-notch.
Salon software steps in once again and ensures email automation. You just have to ask clients if they allow weekly or monthly newsletters. This way, you have an extra channel to disseminate great content, which further secures subscribers' loyalty.
Not only will they have reasons to stick to your services, but they'll want to.
4. Loyalty Program
On your customer service checklist there should be a point regarding your customer retention strategy.
Of course this is on your mind all the time, but have you actually tried to design a loyalty program?
It is the perfect occasion to show clients you are appreciative of their trust. Once they see you put effort into making your subscription profitable, they could grow to be brand ambassadors.
This leads to loads of word-of-mouth referrals, which will always be a valuable branding asset.
5. Feedback Requests to Safeguard Your Customer Base
Providing value for your clients is at the core of every business action.
So, it surely helps to actually know what 'value' means for your customers. To get this information, you need to ask for it and then incorporate it within your customer service checklist.
Remember: people are busy and providing feedback should be worth their time.
Make sure you let them know how much their insight means to the quality of your service delivery.
These being considered, it's worth pointing out this checklist does not require enormous effort once you want to improve customer service significantly.
Top salon software like Salon Touch Studio's software solution is an asset to any salon owner.
Curious for more details? Here's where you can drop us a word.
Using a salon management software can help you improve many different areas of your business. From higher customer retention rate to better time management and increased productivity, there's a lot on the table.
However, not all systems are created equal. Chances are you may be tempted to base your decision solely on price. However, there are other aspects you should consider.
Here are some pointers you should keep in mind to find the friendliest software for your salon. In other words, an intuitive, efficient and pleasant to use software.
Take Your Business's Current Situation into Account
The software you choose should support the goals you've set for the future. But it should also comply with your current set up.
To make an informed decision, it's important you take the time to examine your business up-close. Look at your internal processes first.
It's important you know the mechanism behind your business well - what works and what could be improved. This is an efficient way to pinpoint your salon's biggest strengths, as well asthe most pressing weaknesses which need to be addressed.
Why is this an essential step when shopping for salon management software?
Well, you'll be able to narrow down your search without wasting too much time. You'll know what to look for based on your business's particular circumstances and needs.
Write Down the Must-Have Features
Once you've carefully analyzed your business, you can start thinking about features. Put the essential features - those which can upgrade your existing process - on top of the list.
For instance, is inventory something you're struggling with? Then look for a program with an inventory feature meant to simplify this process.
Next should be the features which you would be willing to compromise on.
Functions which are nice-to-have, but not necessary, can be included in this category. It's essential you are as specific as possible. It will make the whole process of choosing a salon management software a lot easier.
Once you've put together your list, you can use it as a checklist when comparing different software programs.
Think about Implementation as Well
Some software programs might look great on paper, but turn out to be extremely hard to implement.
There are several aspects you need to consider here:
We Can Help You Find the Right Salon Management Software
Now you know more about what steps you should follow to find the best fit for your salon. Use this information when taking a look at our software solution. We encourage you to examine the features and decide if it would be right for your business yourself.
Text messages have the highest open rate out of all marketing channels. More than 90% of messages are opened in the first couple of minutes after being received.
Is email marketing or social media not bringing good enough results for your salon? Then you should give SMS marketing a try and integrate it with top salon software.
Even though people are not texting that often, instead they use chatting apps, mobile users are still opening their text messages.
Use this to your advantage by growing your business, keeping your clients happy and loyal.
Here are our best tips for using SMS marketing.
Sending your clients an SMS which will remind them about their upcoming appointment will make their life easier. And yours as well.
You will not only reduce no-shows, but you will also be able to fill in any gaps if clients cancel appointments.
At the same time, you can remind your clients to book an appointment with your salon. It's important not to send them too soon, or they'll think you're pushy. It's recommended to wait a few weeks until you send them this SMS.
Everyone wants to look good and be spoiled for their birthday. With top salon software, you can keep track of your clients' birthdays and send them something special for this day.
Don't wait until the actual birthday date. Instead, send the SMS a few days in advance so that they can actually take advantage of the offer you've prepared for them.
Sending them a message with a sincere wish is just as good.
3. Salon News
If your salon has a special program during the holidays, then it's best to let your clients know about this. Not everyone will check out your Facebook page to see whether you're open or not so keep your clients informed with a simple SMS.
Another great thing you can do with top salon software is to send promotions. However, don't send out text messages in bulk. Otherwise, people will consider it spam.
Filter your most responsive clients and send only to a designated target an offer which will cater to their needs. The limited availability of the offer should be presented clearly to entice clients to act on it.
4. Fill Empty Slots
Clients will cancel appointments on the last minute. It happens. While you can't avoid this, you can, however, fill these empty slots by simply sending an SMS.
Target those particular clients who expressed their interest in booking an appointment in the past couple of weeks or so.
You can also send out an SMS to clients who haven't paid you a visit in quite some time. If you're lucky, you can reactivate them, especially if you give them a significant discount as well.
Top Salon Software and SMS Marketing Go Hand in Hand
If you've never tried SMS marketing before, then we recommend you to do it and see what you think.
With our text messaging solution, you can do all of the things we mentioned in this article plus more. You can get it from here for free.
Did you know that it's actually cheaper to retain a customer than to acquire a new one? This year, instead of spending time acquiring more customers, perhaps you can focus more on retaining the ones you already have.
It's really not hard.
In this article, we will talk about how top salon software can do wonders for client retention and how you can use it for this purpose.
If you're not using salon software already, then this article will probably convince you to give it a try.
Let's see how salon management software can help with client retention.
Determining Your Clients to Book Again
If a client enjoyed being pampered at your salon, then they'll have no problem coming back. The only thing which might stop them from doing this is forgetting to make an appointment.
Yes, it's true. Your clients have busy lives, so they may forget about booking again with you.
Luckily, top salon software come with a feature which allows you to remind your clients about making an appointment.
Think about it. If a previous happy client sees an email from you which makes it easy for them to book, they won't hesitate in doing it.
Client retention is all about making people come back to your salon. Reminders are a great way to ensure they don't forget about you.
Turning One-Time Customers into Regulars
As we said at the beginning of the article, financially, it's best to focus on turning even your one-time clients into loyal ones.
Realistically, you won't be able to do this with every person who enters your salon, but you can definitely try your best here.
With top salon software, you can enter important details about the visit of every client. This can help you later on when you are doing the follow-up. Asking about their experience at your salon is extremely important.
Happy clients will always come back and they will even recommend you to their friends. If for some reason, any client leaves your salon feeling unhappy or disappointed, you should know about this to act on it.
Clients Love a Good Offer
There are various types of offers you can create for your client base. From happy hour, special occasion packages, to personalized offers, you can do them all with top salon software.
What's even better is you don't need to send these manually every time because you can automate them.
Salon offers help you build customer loyalty and they also make your clients happy because they can take advantage of great deals.
You can even build a loyalty program with salon software. We can discuss this in a separate article if you'd like.
Are You Using Top Salon Software for Client Retention?
If you're not, then go ahead and discover the amazing features which SalonTouch software can offer.
Do you want to save time and money? Then you definitely need salon software. Feel free to contact us if you want to find out more about our salon solutions.
Are you ready for this year's holiday season? Buyers will be looking to spend a lot of money if the offer is right.
Well, did you know that salon management software can help you boost your sales and overachieve your target?
That's right! It's quite simple, but it does take a little bit of work and planning. Don't let this scare you, though. Taking advantage of this annual big-spending event is paramount.
In the following lines, you'll get useful tips on how to prepare your salon for the buying season. Here are some quality strategies and how salon management software comes in handy.
Growing your tanning business is your number one goal. To achieve that, you'll have to provide excellent services and bring in more and more customers. Fortunately, tanning salon software will make this task a lot easier.
Granted, your salon might be doing just fine at the moment. Still, that doesn't mean you should stop expanding your business. Who knows, maybe you're even thinking about opening a new location.
Well, in this article, you'll learn more about the four most important features that help you achieve your business growth goals.
You already know this: Your clients are the lifeblood of your business.
If you've established a solid base of loyal customers for your salon, you're probably worried they will balk if you bump up your prices.
It's something many owners fear, even if their businesses provide enough value to justify the price increase.
Investing in highly-efficient salon management software can help you successfully implement a price rising strategy without losing clients.
If that's something you'd like to know more about, then you should keep on reading.
1. Let Clients Know about Price Changes in Advance
Most people are not comfortable with change, especially if it involves them spending more money on the same services.
Consider informing your regulars in advance about any price changes that will occur at your salon.
Thanks to our software's automation feature, this won't be hard to do, nor will it take a lot of time.
You or your staff can quickly send out emails and SMS messages to your clients to outline any changes. You can use the same feature to later send "Thank You" messages to show your appreciation and make your customers feel important.
2. Justify the Price Increase by Offering Excellent Services
The best way to stop clients from walking away when elevating your prices is to overdeliver. In other words, offer the best possible experience in your salon.
Investing in salon management software can help you deliver the highest service level. This way, your clients won't resent the price increase.
With our software, you'll be able to:
Create complex profiles for your customers. Recording client details will improve your salon marketing. All customer records will be securely stored, so you won't have to worry about putting their sensitive information at risk.
Better manage appointments. Your staff will be able to send emails to remind clients of their appointments. Also, they will be able to create multiple bookings easy and fast.
Track your inventory. Not knowing exactly what products you have in stock, or what you require to order them and when to do it will lower the service quality and lead to embarrassing situations. Your clients won't be too happy if a product they want is out of stock and will protest against your price increases.
Making sure your customers are beyond satisfied with your services is the best way to ensure they will accept higher prices.
3. Analyze Your Strategy
With our salon management software, you'll be able to get detailed reports about your business. SalonTouch offers over 250 reports, many of which can be exported to Excel, Word and more.
Gaining insight into your business will help you make informed business decisions. You'll be able to hone your price-raising strategy according to facts, and not just assumptions.
You'll get a better idea of what works and what doesn't, and easily figure out your next steps.
Want to Put Our Salon Management Software to the Test?
Done right, a price-raising strategy can help you take your business to the next level and increase your profits.
As long as you can offer a certain standard of quality, your clients will support any changes that will occur at your salon.
This article has shown you some of the perks of using the right salon management software. What's next?
Request a personalized demo today and start experiencing these benefits right away.
Many salon owners put a lot of time and effort into winning new clients to increase their profits and grow their business.
Gaining new customers sure sounds like a good idea, but retaining your customers is just as important. Moreover, it's significantly less expensive to keep a client than it is to gain one.
If you want to find out how you can get more salon clients to return by using salon management software, keep on reading.
1. Make Your Clients Feel Special to Prove That You Care
Great service may be enough to make people return to your salon once or twice after the initial visit. However, you can't rest on your laurels.
The secret to customer retention is to build excellent, long-lasting relationships with your clients. That requires ongoing effort to make them feel valued.
Customer Thank You emails and SMS messages
Client data verification reminders
Doing it manually will take a lot of time. With our software automated features, you can make your customers feel important without wasting time and money.
2. Offer Discounts to Increase Customer Loyalty
If customers have used your services a few times, you should think about a way to reward them for their loyalty. The worst thing you could do is just take them for granted.
Instead, consider offering them a discount and special deals in your salon.
With our salon management software's automated discounting feature, you can:
Set up coupons to automatically discount specified products and services
Track coupons and find out what the results of usage were
Create memberships which allow discounts on selected products and services
One of the most significant benefits of rewarding customers for their loyalty is the potential boost not just in repeat business, but also in referral business.
If you manage to increase customer satisfaction, clients will be likely to recommend your business to their friends as well.
3. Use Salon Management Software to Find Your Weak Points
Building a successful customer retention strategy involves knowing both your company's weaknesses and strengths.
You can successfully use our salon management software to gain insight into your business. For instance, you can measure particular customer loyalty metrics, such as:
Frequency of appointments
How long it's been since a client's last visit
Customers' buying trends
Knowing all this information, you'll be able to make the right tweaks to your strategy so that you get more salon clients to return.
Want to Discover New Ways to Retain Customers?
Client retention is vital to running a successful beauty business. Now, you know more about how the right salon management software can help you improve your salon's client retention.
However, there's a lot more that our software can do for your company! If you'd like to find out more about how our software can elevate your business, request a personalized demo as soon as possible!