SMS Marketing with Top Salon Software - How to Do It
Text messages have the highest open rate out of all marketing channels. More than 90% of messages are opened in the first couple of minutes after being received.Is email marketing or social media not bringing good enough results for your salon? Then you should give SMS marketing a try and integrate it with top salon software.
Even though people are not texting that often, instead they use chatting apps, mobile users are still opening their text messages.
Use this to your advantage by growing your business, keeping your clients happy and loyal.
Here are our best tips for using SMS marketing.
Sending your clients an SMS which will remind them about their upcoming appointment will make their life easier. And yours as well.
You will not only reduce no-shows, but you will also be able to fill in any gaps if clients cancel appointments.
At the same time, you can remind your clients to book an appointment with your salon. It's important not to send them too soon, or they'll think you're pushy. It's recommended to wait a few weeks until you send them this SMS.
Everyone wants to look good and be spoiled for their birthday. With top salon software, you can keep track of your clients' birthdays and send them something special for this day.
Don't wait until the actual birthday date. Instead, send the SMS a few days in advance so that they can actually take advantage of the offer you've prepared for them.
Sending them a message with a sincere wish is just as good
3. Salon News
If your salon has a special program during the holidays, then it's best to let your clients know about this. Not everyone will check out your Facebook page to see whether you're open or not so keep your clients informed with a simple SMS.
Another great thing you can do with top salon software is to send promotions. However, don't send out text messages in bulk. Otherwise, people will consider it spam.
Filter your most responsive clients and send only to a designated target an offer which will cater to their needs. The limited availability of the offer should be presented clearly to entice clients to act on it.
4. Fill Empty Slots
Clients will cancel appointments on the last minute. It happens. While you can't avoid this, you can, however, fill these empty slots by simply sending an SMS.
Target those particular clients who expressed their interest in booking an appointment in the past couple of weeks or so.
You can also send out an SMS to clients who haven't paid you a visit in quite some time. If you're lucky, you can reactivate them, especially if you give them a significant discount as well.
Top Salon Software and SMS Marketing Go Hand in Hand
If you've never tried SMS marketing before, then we recommend you to do it and see what you think.
With our text messaging solution, you can do all of the things we mentioned in this article plus more. You can get it from here for free.
As a business owner, you have a lot on your plate. Not only do you have to take care of your salon clientele, you have to take care of your employees and independent contractors who rent from you. You also have to worry about making sure your business is turning a profit while finding ways to streamline your work.
For many business owners like you, the idea of backing up their data is important – but it’s not something they always follow through with.
Unfortunately, this can be disastrous for your business.
Today, we’ll show you why protecting your business data with regular backups of your salon POS system is so important.
Why a Backup Plan for Your Salon POS System Is So Important
Recently, we had a client who lost a whole year of data because of hard drive issues. As you can imagine, learning their data couldn’t be retrieved was a tough pill for them to swallow.
This is why we constantly encourage our clients to back up the data on their salon management software.
You may think you’re too small to worry about data backup and recovery – but every business needs to have a backup plan in place.
All your information – both personal and company files – should be backed up as regularly as possible. This way, if there is an issue with your files, the data lost will be minimal. Plus, you won’t have to worry about the cost of putting your business on hold just to get your files and salon management software back up and running.
Cloud services allow real-time backup, but if you want solid backup protection, you should back up your files offline. This means keeping a copy of all your information on a backup drive.
Business owners don’t just have to worry about losing their data because of a computer system crash. These days, the threat of cyber security breaches is very real, and it should be of concern to individuals as well as businesses.
When you use an offline backup drive, your files will be even more secured – both from loss and theft.
Ways to Back Up Your Vital Business Data
There are basically two ways to back up your salon POS system – an offline backup drive and the cloud backup option. Below are details to help make the decision of which backup your business needs a bit easier.
1. Offline Backup Drive
Offline backups make it easy to access the information you’ve lost. It’s also a fast way to access that information. Most of the time, gaining access to your information from an offline drive will be much faster than cloud storage.
Another benefit of offline drives is they tend to be small and easy to store or carry. You can take them home with you so if anything happened at work (fire or theft, for example) – you can be assured your files are safe.
We find a lot of salon owners like the security of an offline device. They don’t have to worry about anyone hacking into their backup and snooping into their files.
2. Cloud Backups
Cloud backups are extremely popular right now, and for good reason. With all your important files in the cloud, you can access them from anywhere and on any device instead of having to carry a thumb drive around with you.
People love the efficiency and reliability of cloud backups. However, one of the downsides of this type of backup is it can take a while to access all your information if you have a lot of it to download.
Protect Your Salon Management Software
Backing up your files is vital to the security of your salon. It will save you a lot of time, money, and frustration if you encounter an issue with your hard drive.
Don’t leave things to chance. Find the best way to back up your data – and then put that plan into practice.
Would you like to learn more about how we can help you protect your important business records? Contact us today to find out more about our backup systems and which is best for your needs.
Over the years, we’ve found every spa or salon business owner is continually looking for ways to achieve business success.
We’re not going to lie – we look for the best ways to achieve success, too!
We discovered it’s incredibly helpful to implement business practices which are proven to produce successful results.
Through our journey and those of our customers, we’ve learned there are three tried and true keys to spa business success.
This includes, of course, utilizing the top salon software. But success definitely goes beyond salon management software.
Salon Management Software and Other Tips for Salon Success
When salon owners start implementing these tips for salon success, they see a quick and steady increase in the number of quality employees and satisfied customers.
1. Find the Best Staff, Then Make Sure You Keep Them
One of the best tips for success is to hire the best people.
When salon and spa owners hire people – whether they’re appointment coordinators, nail techs, or estheticians – they should look for people who have the skills needed to get the job done well.
Potential employees should also have a personality which is conducive to a happy, productive work environment.
Hiring someone with a great personality will help clients feel comfortable, and they’ll look forward to coming in for their appointments. Hiring someone who creates any sort of palpable drama will send clients running.
Once a spa or salon owner has found the perfect employee – they need to do all they can to keep them there.
Granted, circumstances change and people will have to leave from time to time. But for the most part, providing employee perks (like regular training), bonuses, and a nice environment to work in) leaves employers with well-rooted employees.
2. Stay Organized with the Top Salon Software
Now, onto our favorite subject – the top salon software on the market!
Salon management software is a great tool for spas and salons. This software isn’t just something to utilize for scheduling either.
It can be used to help with the business side of things by generating monthly reports. These reports help business owners set reasonable goals, and track their progress.
When you invest in spa scheduling software, it is important to invest in training and hardware which is compatible with your management software.
Doing so will ensure smooth working conditions and less frustration over tech issues.
Implementing changes can be difficult. We find there are still many spa owners and employees who prefer the use of a paper appointment book.
Unfortunately, these books can pose a hazard to a salon owner’s schedule.
It is so easy to mark off the wrong days or times, get providers mixed up, and double book clients. With salon and spa scheduling software, these types of mistakes are few and far between.
Once a salon owner makes the decision to use this type of software, it’s important they set the example. They can’t expect the employees to take to the changes if the owner doesn’t.
This applies to nearly every change made in a spa – from trying new products to utilizing the top salon software.
Be patient - change takes time. But with help from our training consultants, everyone – employees and employer alike – will quickly learn how to use the new software.
3. Give Your Customers Some Offers They Can’t Resist
We can’t leave the clients out of the equation. A satisfied customer is one of the greatest tools in a salon owners’ arsenal.
The best way to satisfy clients is to provide them with unbelievable service.
Another way to delight customers is by providing offers – like loyalty rewards/points – giving them extra incentive to keep scheduling appointments.
Salon Management Software Will Help Your Business Thrive
We really enjoy helping spa and salon owners achieve the success they desire.
Through the use of our top salon software, we’ve witnessed salon growth – including new customers and thoroughly satisfied, loyal, long-term clients.
Our salon management software can help you, too! With this software, you can keep track of each and every client, loyalty rewards, marketing efforts, and yes – your schedule.
Investing in spa scheduling software and implementing our other tips for success will give you the opportunity to watch your business grow year after year.
Is it time for you to invest in a new salon management software? Contact us to find out which software, hardware, training or support systems will work best for your business.
You already know this: Your clients are the lifeblood of your business.
If you've established a solid base of loyal customers for your salon, you're probably worried they will balk if you bump up your prices.
It's something many owners fear, even if their businesses provide enough value to justify the price increase.
Investing in highly-efficient salon management software can help you successfully implement a price rising strategy without losing clients.
If that's something you'd like to know more about, then you should keep on reading
1. Let Clients Know about Price Changes in Advance
Most people are not comfortable with change, especially if it involves them spending more money on the same services.
Consider informing your regulars in advance about any price changes that will occur at your salon.
Thanks to our software's automation feature, this won't be hard to do, nor will it take a lot of time.
You or your staff can quickly send out emails and SMS messages to your clients to outline any changes. You can use the same feature to later send "Thank You" messages to show your appreciation and make your customers feel important.
2. Justify the Price Increase by Offering Excellent Services
The best way to stop clients from walking away when elevating your prices is to overdeliver. In other words, offer the best possible experience in your salon.
Investing in salon management software can help you deliver the highest service level. This way, your clients won't resent the price increase.
With our software, you'll be able to:\
Create complex profiles for your customers. Recording client details will improve your salon marketing. All customer records will be securely stored, so you won't have to worry about putting their sensitive information at risk.
Better manage appointments. Your staff will be able to send emails to remind clients of their appointments. Also, they will be able to create multiple bookings easy and fast.\
Track your inventory. Not knowing exactly what products you have in stock, or what you require to order them and when to do it will lower the service quality and lead to embarrassing situations. Your clients won't be too happy if a product they want is out of stock and will protest against your price increases.\
Making sure your customers are beyond satisfied with your services is the best way to ensure they will accept higher prices.
3. Analyze Your Strategy
With our salon management software, you'll be able to get detailed reports about your business. SalonTouch offers over 250 reports, many of which can be exported to Excel, Word and more.
Gaining insight into your business will help you make informed business decisions. You'll be able to hone your price-raising strategy according to facts, and not just assumptions.
You'll get a better idea of what works and what doesn't, and easily figure out your next steps.
Want to Put Our Salon Management Software to the Test?
Done right, a price-raising strategy can help you take your business to the next level and increase your profits.
As long as you can offer a certain standard of quality, your clients will support any changes that will occur at your salon.
This article has shown you some of the perks of using the right salon management software. What's next?
Request a personalized demo today and start experiencing these benefits right away.
Today's most successful salons have changed the way they run their business over the years. The salons that used to be 100% UV are now a blend of the more healthy services people are looking for. UV tanning still has a place but tanning alone is not enough to sustain a business long term.
SalonTouch offers the most features of any software on the market today to help you diversify.
So, let’s get started.
Step 1. Review which UV beds are generating the most money and are used the most. This is simple to do in SalonTouch by running a report. Keep the most profitable beds and move out the rest.
Step2. Drive around your area and just see how many salons are within a few miles of your location. You may be disappointed to learn that there are many more than you may have thought. These should be considered all your competition because all they need to do is add a couple UV beds to go along with their other services. Look at Planet Beach for example. They offer at least 2 UV beds with their $20 per month membership (for free). I know where I go these are high end beds. 1 high pressure and 1 stand-up. They make it easy for your customers to leave you and join them. Why? Because they offer more than type of service.
Step 3. Go undercover and visit some of these salons as a potential customer. Ask them questions about the services they offer. Get a price list. Ask them what services do their clients like the most. Even try a service or two to see how you like it.
Step 4: Out with the old and in with the new. Think about removing all the less profitable UV beds from your salon and adding new services based on your “undercover” work.
Here are some ideas to consider:
Cryotherapy consists of sitting in a cold chamber that exposes those within to subzero temperatures. The temperature can get as low as -160 degrees Fahrenheit. Customers are exposed to those cold temperatures for about three minutes.
The first step in any serious marketing campaign is always about understanding who your potential customers are. Step “1a” might be figuring out where you can find them.
In order for a marketing campaign to connect with an audience of potential customers, two parties must be present—the audience and the business.
Nearly 80% of the U.S. population has a social media profile. If you’re a salon or spa owner, you can count on the majority of your target audience having multiple social media profiles.
Where are you?
It may be true that almost all sales occur in-store for salons, spas, and tanning salons. However, the bulk of successful brand engagement happens online. A social media presence is absolutely imperative for this reason.
Be sure though, that you make use of platforms that your customers actually use. There are certain social media sites that are crucial for salons and spas for different reasons.
Facebook, for instance, offers a variety of advertising features that allow you to target people based on demographics and even personal interests. This works out great as Facebook is so popular with the tanning crowd and is a great lead-in for other digital mediums such as email.
As time passes, social media platforms are going to continue to develop tools for businesses to more effectively connect with their markets.
The messaging of any marketing campaign should fit your target audience perfectly.
Once you’ve identified your target audience, begin adapting your message to the market. Hone in on those you want to target. Cater to their wants and needs, but also to the language they use. And don’t forget to give them good reason to choose you over the competition.
Your salon might do well with a classy approach: beauty tips and images for your portfolio. Or your spa might do well with inspiring quotes and a virtual tour. If you own a tanning salon, you probably want to focus on a younger crowd with a playful, pop-culture tone.
In the end, it’s on you to figure out what will resonate with your audience. The more research you do up front the better. Still, you’ll see later that a degree of flexibility is needed to maximize effectiveness long-term.
Promotion is an absolutely vital aspect of social media marketing that can help salons and spas drive revenue. Individual promotions can maintain a constant point of contact between businesses and their clients.
Social media sites—and the business pages you can create for yourself from within—are a great medium to offer discounts from. Social media promotion can be extremely effective for special events and limited time offers alike.
You can get people on your website, on your email list, or in the door through social media. Discounts or other rewards work great. But simply inviting people in itself can work better than you would expect, granted your calls-to-action are done well enough.
Regardless, social media is one of the best possible sound boards for your brand. There are few mediums as versatile and intimate.
You never want to neglect what is working, but don’t get stagnant with your efforts. Keep doing what guarantees you new business but also be on the lookout for new ways to build exposure for your brand and drive revenue.
Any marketing campaign you run can be split tested in one way or another to find ways to make it more effective. That’s one reason why we always recommend a scientific marketing approach for salons and spas.
Sometimes, the right title or call to action can make all the difference. You’ll also want to test different methods across different platforms to see whether your various audiences respond differently. You can even fashion specific messages for subsets of your demographic.
Finally, don’t forget to account for the fact that social media sites are constantly developing new ways to offer specialized services to businesses. As they compete with each other, new options are going to continue to open up.
Experiment with tactics you don’t see the competition using. Follow local trends. And if you see a possible opening for your brand, go for it.
Here though, we want to repurpose the definition to “marketing to people who are already interested in your brand or have purchased your services before. Social media offers huge opportunities to do this.
Sure, one of those opportunities is in fact pay per click (PPC) retargeting via facebook advertising. But you don’t have to spend advertising dollars to connect with past clients on social media and market to them.
Plus, anyone who is following your brand on a social media network has already shown interest with that simple gesture. Remember to customize these messages based on their past experience and test different approaches even with those already familiar with your brand.
New leads are certainly the lifeblood of any small business but the majority of salons, spas, and tanning salons could see significant revenue increases by maximizing returns from the fans they already have.
You’ve got to keep it up.
Your social media presence has to be consistent for your efforts to yield lasting results. Otherwise you’ll fall by the wayside. Oftentimes, you’ll end up doing more harm to your brand than good.
Facebook, Twitter, and Instagram all use algorithms to put together individual news feeds for users. Factors like your activity level and the popularity of your posts has serious impact on whose news feed you do or don’t show up in.
The flow of information on social media sites is fast paced and constant. To stay relevant, you’ve got to stay active. Moreover, online marketing becomes more and more effective as you build brand equity over time. You may not move the needle at first, but you have to stay with it.
Consistent doesn’t mean repetitive or boring. Get creative with promotional material and offerings to entice your audience. Remember, testing should be just as consistent as every other step.
It usually just comes down to making time for social media marketing and everything that goes with it.
Every step is important, as they all work together to ensure you actually connect with your audience in a way that has potential to get results over the long term.
Remember, social media marketing is a long-term strategy that can help propel modern businesses into the future. On the other hand, it also creates the very real possibility (or maybe probability) for others to get left behind.
One of the best things you can do for your salon, spa, or tanning salon is to get a good grip on the basics of social media marketing and dedicate resources put the above steps into place.
If you’re looking for proven and effective marketing advice for your tanning salon, you can find a wealth of resources on our blog. Or, if you’re interested to see how Salon Touch Studios’ software can help you pull off more effective social media campaigns, don’t hesitate to contact us today.
Tokenization is a process that creates a “token” for each credit card and then replaces the credit card data with an associated token. For businesses that do recurring billing, tokens can be safely stored on your local computer instead of the client’s actual credit card number. This method of storing credit cards eliminates the worries of PCI compliancy. For businesses that accept credit cards and especially for those that offer monthly services which require recurring billing, tokenizing is a must.
Tokens have no meaning by themselves and are worthless to hackers if a company’s system is breached in any way. Each token is uniquely generated and there is no way to regain the original credit card number from the token itself.
Does your website get a thumbs down?
Having been in the computer industry since the mid 1980's, it is fair to say that I have seen a lot of growth and changes throughout the years. The emergence of Windows, computers, touchscreens, multi-media, all of it has come a long way.
Unfortunately, not everything in the computer world has done the same. I have seen and still do see websites that look like they were developed in the 1990’s. They are not mobile friendly, awkward to navigate and dare I say not pretty at all? Some statistics indicate that 75% or more of website visitors will never contact a business if their website is outdated. I know I am one of them. Are you?
As member of the salon community, you are in the “appearance” business. You make your client’s look and feel great. It’s all about impressions. If a visitor were to go to your website right now, what do you think their impression would be? I visited a client’s website a couple months ago and I was astonished on how rudimentary and quite frankly, unappealing the website was. It was flat out ugly. I know they run a highly successful salon but you would never know that by looking at their website and that is the reason I decide to write this short blog.
Creating a beautiful website is quite easy and it can be done fast with very little money. You do not need a web developer or even a graphic artist. You can do it yourself or hire a high school kid at a low rate. The tools are all out there for you to create a dazzling website.
- Choose the style that best meet your needs. When you use one of these DIY website builders, you can choose from a vast array of styles.
- Chose a color scheme that matches your salon’s color scheme. Having everything tied together creates a nice synergy.
- Think about what you want to post. Do you want to post client before and after pictures? Pictures of your equipment? Pictures of your employees? Pictures of both the inside and outside of your salon? All these can be done easily and using your phone, you can easily post small videos as well.
- Use eye catching images to give the user a great first impression. Not all images cost money. There are websites that provide free images and video. Pexels is one I have used in the past.
- Make sure your contact information is easily seen including your open and close times and days of the week you are opened and closed.
- Be sure the navigation is fluid and allows your visitors to easily find what they are looking for.
- If you accept appointments, be sure you have a way for the client to make an appointment online.
- Create employee profiles so your visitors know a little bit about your employees. Show their picture and some of the work they have.
- Finally, be sure there are no misspellings.
Please note that the websites mentioned in this blog are for reference purposes to help you get started.
1. Use Social Media.
2. What to post.
3. Encourage customers to follow you.
4. Offer a “bring a friend” or "bring your pet" day.
5. Have counter signage.
If only they could get them to sell.
Many salons and spas do a decent job marketing their main services. However, very few are able to move the high quality products they offer out the door. This is a shame.
You know these products would be great for your customers. You also know their mark up value offers great revenue potential.
But how do you get them sold?
The fact is, you probably don’t need to make very many big changes.
At SalonTouch Studio, we’ve come up with 3 small changes that can make a BIG difference in merchandise sales for your business.
If you aren’t doing these three things, you’re probably missing out on some significant supplemental revenue
#1 Make Your Products Visible
Seriously. Can your customers even see your merchandise?
Way too often, salons and spas seem to expect their clients to purchase things they couldn’t even find.
Make the presentation of your merchandise intentional.
The first step is to be proud of what you have to offer. If your customers perceive that you think your products have no value, they will share the same opinion.
It’s not a scavenger hunt. It’s not happenstance.
Make your display attention grabbing—if not the center of attention altogether. They should notice it as soon as they walk in. And again before they walk out.
But most importantly, make sure they see your products in use. Display the same labels in the lobby as on the inside and you’ll maximize your chances of converting on their way out the door.
It takes multiple exposures to a product or brand before most people are willing to make a purchase. That’s just the way it is.
However, less exposures are needed when they are complemented by a recommendation from someone they trust.
#2 Make Your Products Vocabulary
If you run your business the right way, your customers will consider you an authority on how to look and feel great.
That’s why product names coming out of employee’s mouths can be so powerful.
A simple mention as a particular lotion or conditioner is applied can work wonders. And as long as your staff does a good job, your clients will make a positive association with those products.
There are few things in the salon and spa world that take such little effort but have potential for such high returns.
Of course, your products need to meet the expectations you establish for them.
But if you select high quality products that actually deserve your stamp of approval, that should be a non-issue.
These verbal exposures have the same cumulative effect as the visual ones. Alternating both throughout your customers’ experience can be highly effective. And as long as your service is bringing people back in for multiple visits, that compounds even further.
Eventually, that final mention by your cashier will push them to buy and your business’s recurring revenue stream grows little by little.
#3 Make it Victorious
Get your staff on board.
Perhaps the most powerful strategy of the 3, this one has the potential to carry the load if done right. Our recommendation is to avoid asking without giving.
Set merchandise sales goals and reward your staff for achieving them. You can even hold one of these retail sales games.
Toe the line between competition and teamwork by offering individual rewards for sales leaders and team wide rewards for achieving larger sales goals.
Obviously, nothing moves people like money does.
Don’t be stingy. Smart entrepreneurs know you have to spend money to make money. And let’s be honest: You’re in the business to make money.
Having a staff that is on the same page, working to achieve the goals you put in front of them is the best way to do that.
And when those goals are achieved, make sure to celebrate with those that helped bring about that success and make sure you give credit wherever it is due.
Just be sure that when you put extra money up for grabs that things remain civilized amongst your employees.
Create foolproof ways to track leaders or stay away from individual rewards altogether.
Your main goal when trying to drive sales of the products you carry should be to mobilize your brand in support of them. So obviously the more you incorporate these products into your own brand presentation, the more clients will be interested in them.
Customers need to see and hear about your products in order to buy them.
So it’s on you to make sure that happens.
Do you have other ideas to increase merchandise sales? Comment below and let's continue the conversation. Also, if you liked post share it on social media with your friends, followers, and connections.
Want to see how our tanning salon and spa software can help your business? Give us a call our fill out our contact form. We can't wait to hear from you!