Along with content marketing like blogs and videos, social media marketing is one of the best ways to get your salon in front of your ideal customers.
But learning how to use a new platform in a way which garners results can seem overwhelming.
Thankfully, salon management software can be integrated with your social media platforms of choice, including one which has grown in popularity – Instagram.
Today, we’re going to discuss why you should take the time to learn how to use the popular social media platform Instagram along with our top salon software.
Why You Should Look Beyond Facebook and Twitter
Facebook and Twitter definitely have their place in social media marketing. And we’re not saying you should ignore these platforms. By all means, use them to your advantage.
However, if you don’t branch out and take advantage of growing platforms like Instagram you could end up missing out.
Instagram is currently one of the fastest growing platforms, with over 600 million active users. "Of those, 80% are said to follow at least one business" states Jessabella Nails.
They say a picture is worth a thousand words, and Instagram is proving this to be the case. A lot of people are very visual. They tend to make decisions based on what they see and how an image or video makes them feel.
This is why Instagram is so powerful. It’s all about the pictures. Just imagine the people who will want to stream into your salon when they see pictures of your fashionable décor, friendly staff, and the amazing, quality work you do for your customers!
In addition to the sheer volume of people which will be exposed to your Instagram posts, this platform is special in another way. According to reports, people on Instagram are nearly 60% more likely to like, comment, and share the posts of a business they like than those on Facebook. The number is even more staggering when compared to people on Twitter: Instagram users are 120 times more likely to engage.
So, when you post a picture of a fabulous hairstyle you or one of your employees created, you have a better chance of getting noticed on Instagram than other platforms. Every time someone likes or comments on a picture, their followers can see it.
How Your Salon Management Software Can Help You Get Instagram Clients
Now you’re (hopefully) convinced you should start utilizing Instagram, let’s move on to how to use it.
This can seem like a daunting task for people new to Instagram or social media as a whole. Thankfully, our salon management software can be used to make your content and social media marketing a whole lot easier.
Of course, the main way you’re going to use Instagram is to post pictures. You can take these on your phone and post them right away. Then, you can save them to our salon POS software to use at another time for another campaign.
Another way to use the Instagram with your salon POS system is to market your brand using current trends. These can include things like #ThrowbackThursday and #FollowFriday. Post pictures of hairstyles which were popular in the 80s or when you were in high school and add the hashtag.
You can also encourage your followers to follow other local businesses you have a relationship with and, in turn, they can do the same for you.
If you have any specials coming up, Instagram is a great way to advertise this. Let your followers know when they can take advantage of your specials. A lot of businesses showcase promos and discount codes on Instagram as well. You can even sync your salon POS software to your social media platform so customers can schedule appointments and make purchases.
When used with social media marketing platforms and channels, salon management software is an ideal way to drive new customers to your business and increase the amount of sales you get.
Instagram and other platforms give you the opportunity to communicate regularly with your customers, while our top salon software helps to make it easier for them to take advantage of your specials and set up appointments while you’re at the forefront of their mind.
Take Advantage of All of the Marketing Resources at Your Disposal
As a business owner, you need to take advantage of any resources which are at your disposal. Not taking advantage of social media marketing platforms can leave you way behind the pack.
Additionally, not learning how to integrate your salon POS system with these platforms can also be detrimental.
Salon POS software can be your best friend when it comes to your marketing and business building efforts. Contact us today to learn how to utilize them fully so you can watch your salon business continue to grow.