Your salon may count on services as a primary income source. Even so, I'm sure your retail sales are not negligible at all. Do you want to improve this side of your business? Use your salon management software to do it.
Here are four tested methods to boost sales using this technology:
1. Get an Accurate Assessment of Your Inventory
Your software's aim is optimization. Overviewing stock correctly is essential for your retail activity. There is no need to worry as long as your software system performs this task. Enjoy the full benefits of automation:
A salon management software assesses inventory - You get the latest balance at any time. The soft deducts each product from the stock after clients pay. You won't miss anything. The software quickly tells you how many items you've got left.
Get consolidated data - The easiest way to check your inventory is by running a report. Use this feature to get an overall view of your monthly retail sales. You can generate custom reports for any requirements. Your entire purchase history is safely stored on the software.
2. Purchase New Products Directly through Your Salon Management Software
Your software can quickly help you sell anything and everything. It can let you know what you need to buy and when you need to buy it. For example:
Get notifications as soon as you run out of merchandise - Modern software allows you to set alerts. These are activated when the stock is low on products.
Create purchase orders - Purchasing new products is no longer a separate process. Save time and optimize sales. Generate template purchase orders with your software; sending them to providers is just a matter of several clicks.
Compare numbers to get the best deal - Before refilling, do a quick check-up. Log in to your system and go to previous purchases. Did the prices vary from month to month? Use this specific situation to negotiate with vendors.
3. Spot Your Most Loyal Customers
If you want to improve sales, you need to focus on clients. We mean real, loyal customers - the ones that bring in cash every month.
How can you tell who they are? Counting on your staff's feedback is subjective; your software is a more reliable source. Here's what it can do:
Spot loyalty - The system retains all your client's data. It can immediately pick those customers who spend more. It can also generate reports of items they usually get.
Target particular customers - The data analytics function allows you to create client profiles. See what loyal customers have in common. Set up your marketing strategy by focusing on their needs.
4. Use Your Soft to Boost Email Marketing Campaigns
Email campaigns are an efficient marketing method. Use your salon management software to make them more efficient. Here are some suggestions:
Offer discounts to loyal clients for products they usually purchase.
Target the same people, but offer discounts for products they didn't try out yet.
Create promotional packages. Target your entire clients' list. Include a typical spa service, combined with beauty products at a promotional price. Customers usually give in to such combos.
We know it's hard to figure out how to improve sales. Developing retail activities takes time and effort. Your salon management software helps you get there easier.If you need further counseling, contact us right away. We can find solutions together.