Are you ready for this year's holiday season? Buyers will be looking to spend a lot of money if the offer is right.
Well, did you know that salon management software can help you boost your sales and overachieve your target?
That's right! It's quite simple, but it does take a little bit of work and planning. Don't let this scare you, though. Taking advantage of this annual big-spending event is paramount.
In the following lines, you'll get useful tips on how to prepare your salon for the buying season. Here are some quality strategies and how salon management software comes in handy.
Prepare an Awesome Email Marketing Sale
If you're a small salon, chances are you're focusing a lot on growing your contacts list. You're probably offering small incentives in exchange for email addresses.
As a result, you're most likely constantly asking them to subscribe as well, right? Well, the ones that do should be your star customers.
So, before the holidays, you should start working on a powerful message for the actual email marketing campaign. You can do that straight from your salon management software. Here's more about the benefits of using email marketing.
Prepare an exclusive deal for these potential customers. Think along the lines of an extra discount only they can get. It's a great way to boost sales and customer loyalty.
Use Your Salon Management Software Point of Sale
Another great idea for a Holiday sale is to offer an exclusive discount or extra services for customers that come to the salon. You'll have to put together a great offer to make it worth their time.
For the ones that do show up and choose your offer, you can use the point of sale feature. This allows them to pay with their credit cards in no time.
The only thing your staff needs to do next is schedule their appointments. Again, this can be easily achieved through your salon management software.
Use SMS Marketing to Your Advantage
In most situations, an SMS has a higher open rate than an email. It's a more personal and straightforward approach. However, that implies you already have a list of phone numbers.
Did you know that 90% of text messages are read within three minutes of receipt? That's just one of the many benefits you get to enjoy by using this strategy.
Plus, promoting your offer through SMS marketing this season could be a profitable strategy - especially if your salon management software provides this feature. Well, if you use SalonTouch, you get a free month of SMS marketing.
You Can't Go Wrong with Gift Cards
Another successful strategy for the holiday involves handing out personalized gift cards for each customer. You can, for example, use dollar values that reflect your client's buying trends.
You could hand out gift cards in a special envelope, to make it look professional. That will boost customer loyalty, especially if the card can be used to buy any of your services with a discount.
To promote all the above-mentioned offers, focus on social media marketing. In case you didn't know, this is another great feature of salon management software.
SalonTouch Studio is the place where salon businesses go to grow. Working with us gets you access to a complete solution for your salon and staff. You also enjoy some of the best customer support you can ask for.
If you have any questions you can call us right away at 877.salontouch (725.6686).