Growing your tanning business is your number one goal. To achieve that, you'll have to provide excellent services and bring in more and more customers. Fortunately, tanning salon software will make this task a lot easier.
Granted, your salon might be doing just fine at the moment. Still, that doesn't mean you should stop expanding your business. Who knows, maybe you're even thinking about opening a new location.
Well, in this article, you'll learn more about the four most important features that help you achieve your business growth goals.
1. Set Staff Business Goals and Train Them
Assigning business goals to your staff members is a great way to keep them motivated and grow your salon. That can all be done with a few simple actions from your tanning salon software.
Additionally, you can delegate this responsibility to one of your staff members. All you need to do is give them access.
Another great aspect regarding your employees is that the software and its providers offer you training. And you won't be the only one who has access to the useful resources - your staff members will enjoy that as well.
The better they know the tanning salon software, the more efficient they'll work. That will also enable them to treat clients better.
2. Use Your Subscribers Email List to Get New Conversions
Your current clients are the ones that already chose your services. Their degree of satisfaction usually dictates their next engagement with your services. If they were pleased, they're likely to return or recommend you to their friends.
However, by using your tanning salon software, you can market the same excellent services to new, potential clients. That is easy to get done thanks to some of the best features included in professional software products.
For instance, SalonTouch gives you and your staff the chance to send direct emails to your subscribers. Also, it enables you to test a different approach and use SMS marketing. After all, text messages have a 90% open rate and can improve your conversion rate.
3. Use Your Tanning Salon Software for Online Appointments
There is no better feeling for your clients than just relaxing on the couch and booking one of your great services online.
That's because the software makes it really easy for new or existing customers to book their appointment - even by mobile phone. Don't forget - 87% of people always have their smartphone by their side.
On the other hand, your staff can manage the schedule extremely easy. They can track open positions or move certain appointments if the customer requests it.
4. Social Media Integration
Ask any of your clients which website they visit the most on a regular basis and they'll most likely tell you it's a social network. That means your salon needs to be present there and advertise its services.
Well, the best tanning salon software products also offers you and your staff great social media integration.
That means creating buzz around your recent discounts will be a walk in the park. It also enables you to get more clients - especially if all the previous features are well implemented.
As you can see, growing your tanning salon is not that difficult. You'll need to put in a little more work, but once you're done, you'll have time to focus on different strategies.
SalonTouch offers you a professional tanning salon software. Working with us also gets you access to great customer support.
To learn more, simply get in touch with us online or call us directly at 877.salontouch (725.6686).
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